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Overlooked ways businesses can become more responsible while helping their bottom line

5 Overlooked ways RT businesses can help their bottom line

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Presentation by Deidre Luzmore of Luzmore Consulting. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

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Page 1: 5 Overlooked ways RT businesses can help their bottom line

  Overlooked ways businesses can become more responsible while helping their bottom line

Page 2: 5 Overlooked ways RT businesses can help their bottom line

1. Green incentives can increase occupancy

• if you are located on a myCiti bus route, consider a special package for guests who arrive by bus

Page 3: 5 Overlooked ways RT businesses can help their bottom line

2. Communicate your sustainability

Page 4: 5 Overlooked ways RT businesses can help their bottom line

2. Communicate your sustainability

“We offer bike tours, we tell you how to enjoy it safely , we tell you what sights to look out for to get the most of out of it

PLUS you get a water bottle so you

have to feel less guilty about flying 17 000kms to get

here”

Page 5: 5 Overlooked ways RT businesses can help their bottom line

2. Communicate your sustainability

Page 6: 5 Overlooked ways RT businesses can help their bottom line

2. Communicate your sustainability

Over 2300 members

Page 7: 5 Overlooked ways RT businesses can help their bottom line

3. Don’t underestimate Waste Audits

• David Wibberley - Food & Beverage Duty Manager at Vineyard Hotel & Spa discovered

Page 8: 5 Overlooked ways RT businesses can help their bottom line

3. Waste Audits

• The aim is to take something totally recyclable that is usually thrown away and create from it something that will benefit the children of our Community– David on Cape Talk

recently

Page 9: 5 Overlooked ways RT businesses can help their bottom line

3. Waste Audits

Page 10: 5 Overlooked ways RT businesses can help their bottom line

Uncorked Project Supporters

• Delaire

• Boschendal

• Klein Constantia

• Constantia Uitsig

• Groot Constantia

• Buitenverwachting

• The Athol Fugard Theatre

• Thelema Tasting Room

• Villiera

• WinEx Cape Town

• Anthonij Rupert Wines

• Waterford

• Meerlust

• Simonsig

• Klein Constantia

• Warwick

• Vineyard Staff:

– Matt Deitchman – Vineyard Hotel Food and Beverage

– Roy Davies – Vineyard Hotel General Manager

– Afke van Druenen – Vineyard Hotel Assistant Restaurant Manager

30 000 corks in two months

Page 11: 5 Overlooked ways RT businesses can help their bottom line

4. Don't stop innovating - Break the disposable cup habit

Page 12: 5 Overlooked ways RT businesses can help their bottom line

4. Don't stop innovating - Break the disposable cup habit

• Bring in your commuter cup and receive a Grandé coffee for price of medium

• Check first that the commuter cup fits under the group heads of your espresso machine

Page 13: 5 Overlooked ways RT businesses can help their bottom line

4. Don't stop innovating -

• increase recycling content in to-go containers

• How does this improve your bottom line?• Diversify your product

offering• Provides a fresh

marketing angle• Re-invents an old

product – the picnic

Page 14: 5 Overlooked ways RT businesses can help their bottom line

5. Campaigning just might make all the difference

• WRAP - Waste & Resources Action Programme

• Through WRAP’s efforts, retailers and brands are helping consumers reduce food waste.

Page 15: 5 Overlooked ways RT businesses can help their bottom line

5. Campaigning• In South Africa it’s estimated that

households are also throwing away about 14% of the food they purchase, yet over 11 million South Africans are “food insecure”; in other words, don’t know where their next meal is coming from

• There are serious environmental implications to wasting food. Not only is it a waste of resources but also a waste of energy, water and packaging used in food production, transportation and storage. This all goes to waste when we throw away perfectly good food

Page 16: 5 Overlooked ways RT businesses can help their bottom line

5. Campaigning: Closing the Loop

Using the right technology ensures that organic waste is processed efficiently and turns

This into ...............................................this!

Page 17: 5 Overlooked ways RT businesses can help their bottom line

5. Campaiging: Closing the Loop

• Look at Food waste in your business:• Discover clever ways to reduce food waste• Invent food left over recipes, • Create guidelines to best store food• Get your Chef’s involved

Page 18: 5 Overlooked ways RT businesses can help their bottom line

Helping your bottom line

• 1. Offer Green incentives - Green incentives can increase occupancy

• 2. Communicate your sustainability - share your knowledge and experiences- RT is not about ‘them and us’

• 3. Waste Audits• 4. Don't stop innovating • 5. Campaigning just might make all the

difference