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http://www.liveworld.com We noticed a handful of hot trends discussed across the various panels and keynotes throughout this year’s Social Media Week. Whether you attended, watched remotely, or missed out on the action all together, we’re hooking you up with the high-level insights you can write home about: http://www.liveworld.com/the-blog/social-media-week-nyc-2013-wrap-up/
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www.liveworld.com May 20, 2013
1. Content is still KING
• The old blogging adage, “content is king,” still holds true in today’s social media landscape. But the type of content has evolved to include User Generated Content as a key part of a brand’s content mix.
• A solid content strategy starts with a great mix of broadcast content and continues with around-the-clock user engagement. Readers, fans, customers and followers – everyone wants in on the action, and a “social brand” knows how to engage its audience 24/7…and leverage its content.
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2. Your fans are your best writers
• Your customers and fans know what’s most important to them. This is the point!
• Stoke the fire with some engagement, or even a virtual event. You can dive into UGC to inform your:
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Marketing Messaging
Consumer Feedback
Product Development
3. Everyone is an influencer
• How would you define an “influencer”? Maybe someone who has a lot of followers on Twitter? Or, someone with a lot of knowledge and expertise in a particular field?
• The truth is, anyone and everyone can be highly influential these days, and brands need to treat everyone with that same level of respect. In other words, John Q may only have 1,000 followers, but they are all engaged with his content and a few of John Q’s followers have 1,000,000 followers. What happens if one of those “millionaires: retweets John Q?
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4. Big data is nothing without insights
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• In the modern age of “big data”, many brands are missing the point: it’s not about the “big data”, it’s about the insights gained from analyzing big data.
Set your goals
Develop some hypotheses
Choose a methodology for
data analysis
Analyze the data
Evaluate your
findings
Make business
adjustments
Repeat
BIG DATA
5. Remember, social media never sleeps
• Whether you are based in New York, Dubai, or Hong Kong, if you are a global brand, your audience never goes to sleep. At LiveWorld, this is a hard reality of our business, and our 24/7/365 moderation solution ensures our clients never have to worry about it.
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Thank you! Read more social media trends & best practices on
www.liveworld.com
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