5 Things for Website Success

A Basic Overview of What You Need to Do For Your Website

A Primer for Offline Bricks and Mortar Business Owners

Gregory Burrus Your Automated Business Solutions Coachhttp://www.successismandatorynow.com

http://www.techoss.com

http://www.successismandatorynow.com/

http://techoss.com/

Common Internet Website Development Mistakes

• Not having a clear understand of internet possibilities

• Failing to create and supply valuable content for your customers

• Not understand that you must drive traffic to your business website

• Failing to anticipate that there is an ongoing set of costs

http://www.successismandatorynow.com


Must Haves For Your Website #1

• Primary Web Address Placement of your Domain Name

• Ideally with a Call To Action



Web Address Placement

• Telephone Answering machine

• Bags, Business cards

• Letterhead, faxes, invoices

• Price tags, stickers

• Clothing, giveaways

• Sinage in key areas

• Every marketing device being used



Must haves #2

• Develop, increase useable content

• Think like a publisher

• What information would your customers want?

• Online and available when they want it

• Reserved for email subscribers



Think Blogging

• Blogs are truly just an online diary

• Must be maintained and updated

• Easy to build and create content

• Version you get should depend on your long term objective.

• Options:

• Free: Blogger.com, Wordpress.com

• Subscription: Typepad

• One Time: Wordpress, Joomlas, etc



Advantages of Blog Over Standard Website

• Links create increase ranking

• Links happen naturally just post they will find you

• Be conversational and do not sell , just be conversant

• Great for developing relationships that foster multiple products and complex sales

Must Have #3

• What makes you different?

• Develop a summary of your expertise.

• What makes you different?

• Back it up with testimonials that match

• Get them displayed on your website



Must Have #4

• Proactive database collection

• Create a consumer hook

• Collect email addresses at every chance you get

• Collect them from your website

• Collect them on every page



Database Collection

• Capture every name from everywhere

– Guest books

– Business cards

– Register to win entries

– Newsletter sign up

– Use interment online databases

– Affirmative consent required

– Use qualifier questions



Email Marketing

• Develop repeated contact machines

• Use a reliable Autoresponder program

• Use an easy to use program

• Make sure the program ensures deliverability

• Make sure it has tracking



Must Haves #5

• Understand structure of your pages and navigation

• Get a basic understanding of search engines

• Know websites are found by automated spiders

• Spiders read the “text” of your websites

• Decide what the site is about

• Know that the spider reads from top down.



Metadata read

• Likes the repetition of words and phrases

• Then your domain name

• Then the Title

• Then the headline

• Then the first paragraph found

• Finally the rest of the content is read.



Summary

• Avoid common mistakes

• Get and use domain name everywhere

• Make it personal

• Decide what’s unique about you

• Blog about it – build a connection

• Collect email address all the time

• Use email to build relationships

• Make it able to be found by the spiders



Next Up – Key Points- Learn More

• Study the many ways to build your virtual real estate environment

• Use interactive tools to qualify and build interested customers

• Use autoresponders to build relationships on autopilot

• Learn basic SEO to attract the free search engine optimization spiders

• Learn to use audio and video – be the attraction marketer

