5 Tips for a Wildly Successful Instagram VideoMarketing Campaign

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October 14, 2014

Instagram is one of the wildly usedsocial media app on mobile phonesnow a days. Not only it is easier withjust taking photos, adding creativefilters and posting it, it’s also such acreative and effective way to marketyour products online.

Instagram has over 200 million activeusers per month and over 20 billionphotos and video shared. Althoughsome people were skeptical aboutFacebook’s purchasing it for $1 billionin 2012, it’s phenomenal growth in theyears since at the time of thepurchase, it had only 30 million activeusers, suggests that the purchase wasa canny move after all especiallygiven reports that users are gearingand shifting away from Facebooktowards sites like Instagram.

So you wanted to promote your ownbrand on using Instagram video? Hereare 7 tips to guide you through the process for you to have a successful Instagram video marketingcampaign.

1. Know the culture.

One of the mistakes of brands is to think that Instagram and other image-sharing sites and applications areall interchangeable, well they are not. Each one has their own culture.

When we say Culture, it is the systems of knowledge shared by a relatively large group of people. It is likea theme where people share the same idea and concept and post it on a specific site.

On Instagram business blog post, it is the curation of a brand story. You have to incorporate the brand’sstory to the creative videos you post as an advertisement on Instagram.

2.

Understand the nuts and bolts of the site

Some of the brands can’t afford to be marketing equivalent of your relative who still doesn’t know how touse Facebook. To be able to reach full success on Instagram Video postings, you have to know the nutsand bolts of the platform. It is essential for you to make sure that customers have every information theyneeded to find you, follow you, and connect with you on both Instagram and other social media platforms.

Fill out your profile, fill out your bio, and make sure you have a clearer link to your main site which is themost important of all. And with the same token, make sure that visitors to your main site know that theycould connect with you on Instagram.One of the useful tools to help your site or Instagram accountsearchable is through hash tags.

This tool includes adding a number sign before a specific word that describes the photo or video you aregoing to post. Through this, once your customers search or click on the hash tag, all of the photos andvideos shared over Instagram will be grouped together and are seen at a click of a hash tag. However, youhave to be mindful that you have to use your hash tag carefully and only use hash tags that are related toyour niche with correct spellings of course.

3. Post videos worth watching

Of course, since we are gearing towards creating a video for your market, you have to make sure that youare posting videos that are worth watching. Even though videos on Instagram are only seconds short, youstill have to be creative enough for people to be interested on clicking it and watching it.

It shouldn’t be always about the content of your video. Although content and creativity is highly important,your description is also one of the important element you shouldn’t regret from writing.

People see the description first before viewing the video that is why you have to be creative and it shouldbe a description where people would be left hanging to the extent that they wanted to see the videobecause they wanted to see the answers or what will happen.

4. Know when and how to use video

Of course, you have to know creative ways how to do the video. Since you are on an online videomarketing, you have to know some tips and tricks on how to make an Instagram video the creative way.Don’t just add a crappy video just for the sake of posting something. Even though it’s only seconds short,you have to show effort and creativity.

Know when it is best to use video. If you think that photos wouldn’t be enough, then it’s time to create avideo for your market. You also have to keep an eye on what’s new and show them through videos for easyand creative way to share.

5.

Give people a reason to follow you

Make sure that you are worth the follow. Make sure that everything you post are relevant to your niche andare pleasing to the eyes of your followers. But of course, you have to focus on your products. Make surethat they deliver well enough that people would not be afraid and would be confident to share it to theirfriends. It’s how good your products are that makes people compelled to follow you.

Now that you’ve already know the tips for a wildly successful online video marketing strategy, be ready toseize every moment. Don’t take social media platforms for granted because this is one of the mostpowerful video marketing platforms now a days with over billions of people visiting every day.

One of the reasons you are on Instagram is for a chance to communicate with an audience, rather than at

them. A chance for you to connect, engage and sometimes simply delight. Since the barrier to entry is solow, all you ever need is a smartphone and a little time each day.

The problem most people encounter when using social media as a marketing platform is getting traffic,conversions, buyers and what to say in the videos to get people to buy their products.

This problem can easily be solved through YouTube to get tons of traffic, buyers and conversions in a shortspan of time.

Sign up with your e-mail on this link right HERE and let our experts help you discover the #1 secret to geta cash surging YouTube authority channel lightning fast!

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