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5 TIPS FOR EMOTIONALLY ENGAGING VIDEO Nigel Camp www.devilboyproductions.com

5 Tips for Emotionally Engaging Video Production

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Enhance your video production with these 5 tips for emotionally engaging video. Emotion is a powerful, persuasive tool which has been used in video production and by advertisers for years. Look at how images of youth and beauty are used to sell cosmetics on television. Also, notice how movie trailers use music to create emotion to engage with audiences. The right balance of emotion will create an engaged audience which is more likely to purchase a company's products and services. As part of your video production strategy, I've put together a document covering my 5 top tips to improve your video production.

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Page 1: 5 Tips for Emotionally Engaging Video Production

5 TIPS FOR EMOTIONALLY ENGAGING VIDEONigel Camp www.devilboyproductions.com

Page 2: 5 Tips for Emotionally Engaging Video Production

READY TO FILMEmotion is a powerful, persuasive tool whichadvertisers have been using in commercials foryears. Look at how images of youth and beauty areused to sell cosmetics on television. Also, noticehow movie trailers use music to create emotion toengage with audiences.

The right balance of emotion will create anengaged audience which is more likely to purchasea company's products and services. As part of yourvideo strategy, you can start creating emotionallyengaging video by looking at how finding the rightbalance to using my following 5 top tips can beapplied to your videos.

> Tips For Engaging Video1. Sex Appeal2. Fear3. Music4. Colour5. Pictures & Graphs

EMOTION IS KEY IN VIDEO

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Page 3: 5 Tips for Emotionally Engaging Video Production

Tip No.2

Tip No.1Sex Appeal

FearAdvertisers commonly use fear in commercials to playon the insecurities of their target audience of what lifewill be like if they don’t purchase a business’s product orservices. Fear leaves the target audience feeling that theadvertised product or service is a necessity in their livesor is required to avoid dire situations.. When producingyour video think how statistics or real life examples canbe used to emotionally connect with your audience. Ifused subtlety it can be used to great effect.

The use of sex in marketing is one of the most powerful forms of marketingand originates back to the early days of advertising. Look no further than theway fashion brands have been using models to sell fragrances and clothingon television. Now I'm not suggesting that you hire models for your video,but just keep in mind that even the clothing of your subject can drawattention and create sex appeal. Also, remember to exercise caution if it’s notrelevant to your brand or you may risk alienating your target audience.

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Tip No.3MusicWhether it's a simple jingle or a popular melody, music is a greatemotive tool which can further accentuate a scene. Music can createexcitement, relaxation, sadness as well as many other emotions andwith success can even be linked to your brand. Choosing the righttype of music can have a very positive effect on your target audienceincreasing their desirability to purchase a product or service. If you areworried about music copyright issues, look on the internet for royaltyfree music.

Tip No.4Pictures & GraphsPictures are a great way to generate empathy, the ‘wow’factor and many other emotions. Also, the subjectmatter of a video can be complemented nicely with apicture to further emotionally involve the viewer. Forexample, look at how charities use images to help theircause. A chart or diagram can also be used to greateffect to highlight an issue and raise the targetaudience’s emotional levels.

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Tip No.4Tip No.4

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Tip No.5Colour

Colour is a powerful persuasive tool that has been associated with human emotion throughout history and many researchersbelieve that it is psychologically based. Many businesses have chosen their company colours carefully, because theyunderstand the powerfully persuasive effects of colour. Many politicians speaking to the public at conventions and ontelevision have had the colour of their ties carefully chosen.

In western cultures, black has been used to convey strength, authority, power and sexuality. Red generates excitement, loveand desire whereas yellow has been synonymous with joy, optimism, friendship and happiness. When shooting your video,keep ahead of your competition by using colour to generate your desired emotional response.

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