5 Undeniable Truthsof Successful Fundraising

Laura Waller-Miller

http://www.compasspoint.org/underdeveloped

Top challenges

Has revenue been flat or down? Has the demand for your services increased? Demonstrating impact – How are marketing efforts going? How well are you really connecting with new, prospective

donors on any level?

Lots of talk, little conversion? How supportive and engaged is your Board in driving

growth? Have you been able to attract & retain skilled,

experienced professional fundraisers?

Spoke with 6 of the most successful fundraisers I know. All have received recognition from AFP and / or PPP.

Studied TED talks, articles, books and blogs of Top CEOs and fundraisers in the United States

My own experience over 28 years Fundraising = success with individual donors

Truth #1Capacity – Scarcity conflict 92% of Americans perceive a retirement crisis 61% fear outliving their money more than they fear death 54% of those in their mid40s – 50s believe they will outlive

their assets Even in good times, affluent don’t see themselves as

Successful – Significant – Secure Nonprofit coming from a scarcity mindset as well

Need, give, want, help . . . You attract what you are

Truth #1Capacity – Scarcity conflict

You see abundance and capacity

Donor sees scarcity and constraint

Stories Community

Truth # 2Beliefs change ONLY through experience

Story SHARING: Story of Me Story of Us Story of Now

Successful fundraisers are good at being vulnerable

They are also really good listeners

Connect emotion to action and commitment

Creating an opportunity to share more than just money

Connection with others Can’t give what you don’t

have Donor = part of the story Committed for the long-

term

Truth #2Beliefs change ONLY through experience

Change the experience => change the emotions => change the decisions

Abundance Scarcity

Truth #3You are in control

Internal (the solution lies within) Controllable circumstances Proactive Collaborative New growth

External (the fault lies without) Not controllable Reactive Competitive Stagnation and decline

Truth #4Invest more . . . Not less

Personal / professional development

Tools for community building The “no budget” lie (scarcity) Dan Pallotta - TED Talk “Social Profit” LinkedIn Success

http://youtu.be/jm15S1QmOTw

Do you really want to stay where you are? Tension between increased demand and stagnant income Disconnect in demonstrating impact Lack of connection with prospective donors

Lots of talk, little conversion Lack of support / engagement from Board Even if you are achieving “success” – can you sustain it?

Truth #5Become a philanthropist yourself Relationships become

peer-to-peer Give first Understand your value and

your own abundance Export the feelings of

abundance to your donors

Are you surviving or thriving?

CoachingFree ½ hour

What is the most significant obstacle preventing you from

experiencing even more success?

www.liveninja.com/lauranne/

The Abundance of YOU New tools that you can

apply immediately to improve relationships with donors, family and friends

Process that leads to undeniable fundraising success.

Access to a members-only community of resources and on-going support

www.philanthropy2.wordpress.com