5 WAYS DIGITAL MARKETING

BOOST OFFLINE SALES

The 24 hours availability and global

market reach along with better

customer service benefits of

Ecommerce has shown the trend of

mobile connected devices like

smartphones and tablets becoming a

new retail movement. The reach of

brands and retailers has never been

this powerful.

Mobile Trends that Brands Can CAPITALIZE

How has

companies been

successful in

reaching out to

their

consumers?

Want to Know the Secret Sauce?

When retailers have a multi channel presence, Search

Engine Optimization become a powerful tool that

enables multi-channel sales - this includes offline sales

as well.

Secret Sauce to Marketing Success

ONLINE

OFFLINE

MARKETING SUCCESS

Several consumers are inclined to

research online before purchasing

offline. Marketers must take this

opportunity to tap potential

customers by influencing their

decision making process.

We don’t have a choice on whether we DO social media,

the question is how well we DO it

-Erik Qualman

”

“

Did You Know?

1. Online Review

1. Social Engagement

1. Email Campaign

1. Mobile Search Advertising

1. Brand Search Advertising

5 Ways to Boost Offline Sales

Using Digital Media

83 % consumer opined that online reviews heavily

influence their offline purchases.

Consumer reviews are 12 times more trusted than

product description.

Knowing that Google favours local listing and faking

reviews are drowned upon. Brands can ask their loyal

customers to promote through reviews. For this, you

will need systematic sms and email data.

1. Online Review

“Consumers now consume more than 500 billion

social brand impressions a year”

- Forester Research

2. Social Engagement

Brand should focus more than just monitoring and engaging and start responding in relevant

conversations to drive the consumer’s towards your brand.

Most consumers receive three to five permission-

based emails a day.

The key is to ensure that your brand is

incentivising profitable actions, all the while

tracking ROI.

The easiest way to do this is by using coupons.

3. Email Campaigns

When it comes to providing hot leads,

smartphone search engines are leading the race

to the top spot.

Make sure that the right keywords and ad copy

are being used on your landing pages

4. Mobile Search Advertising

PPC ads work hand in hand with

outdoor advertising and traditional

media.

Send out the same brand image and

message that your offline ads send

out.

5. Brand Search Advertising

It is clear that digital marketing strategy

has a decided impact on purchasing

consumer behaviour. Thus, Retailers

need to integrate their online and offline

marketing to push online/offline sales.

They need to prepare a seamless cross

channel experience so that online

strategies drives both in-store and

online purchases.

The most important thing to realize is to

invest in which channel and realize the

bigger return on that investment.

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