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Here at Revelation, we often wax lyrical about the many and varied advantages of digital and mobile qualitative research. But sometimes it’s good to get back to basics and remind ourselves and our clients of the most important advantages.
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5 ways mobile qualitative can help you understand new target markets
#1 Reach LatinosThe 52 million Latino population is the fastest growing and largest emerging middle class in the U.S. According to Nielsen, “U.S. Latino households that earn $50,000 or more are growing at a faster rate than total U.S. households.” At 57% penetration, Latinos are 28% more likely to own a smart phone than non-Latino whites.
#2 Reach teens78% of US teens now have a cell phone, and almost half (47%) of them own smartphones. That means 37% of teens have smartphones.
#3 Reach markets that are pushed for timeMobile qual can fit around people’s work and life schedules. Collect insights from those time-pressured high flyers.
#4 Cost-effectively reach the rest of the worldCarrying out studies via the Revelation|Next platform allows you to interact closely with, and gather meaningful insights from people far, far away. Without moving from your desk.
#5 And do it time effectivelyYou won’t waste time. Results can be collected in-the-moment and sent in-the-moment. The Revelation|Next platform allows participants to record video, take pictures and write a response via their mobiles. It’s like you’re there with them, getting the bigger picture, resulting in faster understanding.
Understand new markets with digital qual
Get in touch at:[email protected] call +1 503.808.1492.
www.revelationglobal.com
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Research in the momentNext
