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5 Ways to Use Payment Options to Increase Sales

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Page 1: 5 Ways to Use Payment Options to Increase Sales

Offering payment options from the GreenSky® Loan Program1 to every customer on every sale helps you close more sales and increase your average ticket size. The question is: How do you do that? Here are five ways you can use payment options to boost your bottom line. They’re based on input from some of our most successful customers.5Payment Options to Increase Sales

GreenSky is dedicated to helping your business grow!As always, if you have questions, be sure to call: 1.800.357.1558

Ways to Use

1Financing for GreenSky consumer loan programs is provided by federally insured, federal and state chartered financial institutions without regard to age, race, color, religion, national origin, gender, or familial status. NMLS #1416362 2See Operating Instructions at greensky.com/merchantagreement.Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple In., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google Inc.

Don’t call it “financing”

Promote payment options

Make financing part of your standard sales process

Upsell with affordability, not price

The GreenSky® Loan Program “over-accommodates”

For some people, financing has a negative connotation. Instead, use terms like Exciting Offers, Special Promotion, Great Payment Options, etc.

Just like special pricing or free upgrades, include financing offers in your marketing materials on your website.

Mention it early and often. Do not wait for the customer to bring it up. Payment options may clinch the deal or make ad-ons affordable.

Example: Your average window order is $10K and you usually try to upsell a $1,500 door. Instead of trying to sell $11,500, sell a small increase in the monthly payment.

Example: If the project cost is $10k and your customer is approved for $15k, you can help them to afford an extra $5k in products and services based on the added monthly payment, not the higher price.

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Don’t forget: the GreenSky Mobile App makes offering financing options fast, easy and paperless.2 It’s available on the App Store® or on Google Play™.

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