6 p's to creating a success business

The 6 P's For Creating A Successful

Online Businesswww.carolinebalinska.com

www.carolinebalinska.com

Watch all the training herewww.carolinebalinska.com/the-6-ps-for-creating-a-successful-online-

business



90% of businesses don’t have a lead generation

strategy

1/4 of businesses fail in the 1st year

1/2 of businesses fail by the 4th year

Can you afford to fail?www.carolinebalinska.com





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What are you selling?• What are you selling?• How much is it?• Timeframes - Client timeframe, course timeframe (can

you make the course lifetime access?• How many products/services can you/do you have to sell

a month?• Task allocation - Assistant, staffFILL OUT YOUR BIZ/MARKETING STRATEGY


What is your sales funnel?

FILL OUT YOUR BIZ/MARKETING STRATEGY• What is your free offer?• How do you move your customers through your sales process?• Do you have a clear & compelling sales page?


What is your email funnel?FILL OUT YOUR BIZ/MARKETING STRATEGY• List out all your emails people will receive • How you do inform customers of your next offer/up-sell?• What if people don’t buy your main offer? Are you offering a

down-sell?• How long will you keep promoting yourself to them?


Let’s go to the plan….



• Your current email list• Live events• Industry magazines• Have other

bloggers/websites promote you

• JV’s• Social media

• FB ads• Google ads• Youtube• Udemy• Re-targeting

Where to promote

Choose only

2-3 for daily use


PUSH YOUR PRODUCT OR SERVICE ON SOMEONE WHO DOESN’T KNOW YOU

How to make no sales….


PEOPLE NEED TO KNOW, LIKE & TRUST YOU• It’s very hard to turn a “cold” lead into a buyer• It even hard to turn a “warm” lead into a buyer

THE BUYING DECISION


What is the time frame between the first time someone is interested and the time they buy?

THE BUYING CYCLE


lead capture

Researching - Not sure what they want… They are browsing

Found you and your business and they want to know more about how you can help them

Ready to buy & ready to hear what you have to say. It’s going to be you or your competitor making the sale

HOT LEADWARM

LEAD

COLD LEAD


where do you come into the picture?

IF YOU HAVE THE MONEY GO GET THEM! YOU NEED TO BE HERE

IF THEY ARE NOT YOUR HOT LEAD, YOU ARE ALMOST TOO LATE

HOT LEADWARM

LEAD

COLD LEAD


• Your free offer - to new leads• Your product/service - to your “hot leads”• Yourself - to warm & hot leads

What to promote


• Make it relevant• Make sure it’s not crap• Make sure it promotes you & the next stage of your sales funnel

The best freemium offers


SOCIAL MEDIA - Not promoting yourself enough (your posts are only there for a few minutes) ADS - Not targeted and not enticing people (you are not the only one)LANDING PAGES - Letting the person leave too easilyAFTER LEAD CAPTURE - Not staying in contact. You should always be “selling”.

Biggest mistakes


Keyword EVERYTHING!• Hashtags your twitter and Instagram• Relevant keywords for Youtube - “How to” is one of the most

searched words on Youtube. If you sell yoga mats add “How to find the best yoga mat”

• Images, pages, documents, everything.

KEYWORDS



Split testingYou can never do too much


Do you really know what is working in your business?


• Emails• Landing pages• Images• Social media images and text• Free offers• Where you promote• Social media platforms• JV ideas• Google ads v’s bing ads

• Colours• Live webinars v’s evergreen• Your target audience• Your product• Your price• Headlines• Subject lines• Copy

What to split test?


• Google Analytics• Iconosquare• Crazy egg• Your email system• Bitly links and Google link shortener

How to split test for free


• More opt-ins• What to charge• Find out your best freemium offer• Find out what people want• What works best• Where to spend your time • Where to invest your money

What to expect?


What to do with your

split testing resultswww.carolinebalinska.com

If you’re here to make money do more of what people want…


Working: Instagram, Facebook,Youtube & Google AdsNot working: Linkedin, Pinterest & TwitterSplit testing results - Even though same pics were used on Pintrest and Instagram, Instagram got better results (interaction).Location Advertising was able to be expanded an extra 8kms radius.

Service results- They started offering free childcare 3 mornings a week for members, which pushed memberships up 25%

Income results after split testing - Bridgette went from $19,000 1st month to $39,0002nd month to $44,000

CASESTUDYBridgette -Yoga for pregnant women - In person classes


YOU CAN ALWAYS TRY MORE

PASSIONPLANPRODUCTPROMOTEPLAYPIVOT
