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A mini presentation I created for the rest of the team at SEOgagdet, to coincide with my blog post about the infographics process.
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6 STEPS TO INFOGRAPHIC SUCCESS
Oli Archibald
...............................................................................................................................................................................................
THE PROCESS
Ideas OutreachResearch/
DesignReview drafts Publication Post publication
THE IDEA
...............................................................................................................................................................................................THINK ABOUT TARGET NICHE(S) AND LINK ACQUISITION
Motoring Green/Eco
Tech/gadgets Infrastructure
Evolution of the Electric
Car
...............................................................................................................................................................................................
Vs.
Is the story worthy of an infographic format, or better as an article?
Now I’m interested in
potatoes!
OUTREACH
...............................................................................................................................................................................................INFOGRAPHICS WILL GET ME LINKS!!? LET’S MAKE ONE!
Not so fast… Pitch the idea before you even think about design.
RESEARCH/DESIGN
...............................................................................................................................................................................................ESTABLISH WHAT YOU WANT FROM YOUR DESIGNER
Costs? How many revisions? Do they provide research as well as design?
How long is the turnaround?
...............................................................................................................................................................................................
IF YOU HAVE NO DESIGNER, CHECK OUT DRIBBBLE
There’s a myriad of infographics designers out there waiting to be hired.
REVISION
...............................................................................................................................................................................................
GET INPUT FROM YOUR TEAM (AND CLIENTS)
Second opinions will help you see things you may have overlooked
This is great,
but can we lose the Nazi’s?
...............................................................................................................................................................................................
SEND DRAFTS TO THE EDITOR
Great for transparency and building relationships
PLACEMENT
...............................................................................................................................................................................................
HOW TO DELIVER THE FINISHED PRODUCT?
Most high authority sites won’t accept an embeddable code, but it’s worth a try.
Either way, make sure the link is there upon publication for scraping.
or
POST-PUBLICATION
...............................................................................................................................................................................................
• Chase up scraped and uniquely republished links
• Publish on your own blog
• Submit to infographics sites
• Use your PR team
• Tap up old contacts
• Contact your list of credits?
• Create a #hashtag
NOW WHAT?
...............................................................................................................................................................................................
WHO’S LINKING?
Original Source
Scraped
Submitted to infographic sites
Winning on socialCheck who’s linking back. Are they linking to you as well as the original source?
...............................................................................................................................................................................................
DON’T FORGET GOOGLE IMAGE SEARCH
Find work on the web using Google image search.
Forget TinEye, it sucks!
...............................................................................................................................................................................................SEE WHO’S UNIQUELY REPUBLISHED YOUR WORK…
…and make sure they link back to you too.
...............................................................................................................................................................................................
SUBMIT WORK TO INFOGRAPHICS SITES
There aren’t many out there, but Visual.ly is awesome.
Followed link!
...............................................................................................................................................................................................
PUBLISH IT ON YOUR OWN BLOG
Implement an embeddable code.
Get your team to share it via social. Make use of paid Stumbles and promoted Tweets.
...............................................................................................................................................................................................
THANK YOU FOR LISTENING