6 Ways Small Businesses

Can Integrate SEO, Social

Media & Content

Marketing

Karol Pokojowczyk from Colibri.io

• In today’s age of ubiquitous

connectivity, many small

businesses have implemented a

variety of online marketing efforts

to attract new customers and

increase overall sales.

• Unfortunately, results can vary

significantly because tools are only

as good as the expertise of the

person using them.

• The lure of the “next big thing” can

create online marketing

inefficiencies when small business

owners try to be a marketing “jack

of all trades and master to none”.

Content marketing

growth statistics:

Google sites handle about 100

billion searches each month (SEL)

YouTube hosts nearly 14 billion

videos (comScore)

Facebook is now over 1 billion

users (Mark Zuckerberg)

Google+ has over 500 million

users (Google)

Twitter has over 550 million

accounts (Statistics Brain)

LinkedIn is at 225 million users

(LinkedIn)

Pinterest grew 4,377% in 2012

and continues to expand with 25

million users (TechCrunch)

• Small business owners, employees

and their customers use various

social networking sites personally

so in many cases the platforms are

familiar.

• As a result, more small business

marketers are starting to use

Facebook, Pinterest and Twitter to

attract new customers and engage

those customers they already

have.

Here are 6 content marketing tactics

that small businesses can use in

combination with SEO and Social Media

to win and keep more customers:

1. Start with Content Marketing & Blog

• A blog offers numerous social and

SEO benefits. Blogs are very

effective as the hub in a “hub and

spoke” social media content

model.

• Blog posts can focus on answering

Frequently Asked Questions and

topics of interest to customers.

Create categories for each area of

focus in your business to serve as

an editorial guide.

• Schedule posts save time and

encourage staff to comment and

promote the blog on any other

social sites you’re involved with.

2. Use Newsletters & Email Marketing

• Email Marketing strikes back.

Though more fashionable venues

like social media and mobile

marketing get all the attention, and

some people will even try to tell

you that email marketing is dead,

reality doesn’t agree.

• In fact, with a strong content

marketing approach, email is more

powerful than ever thanks to social

media.

• Why?

Because thanks to tools like

CampaignMonitor you can write-

content-once and have it emailed

or shared through social media

with its HTML version. Isn’t it nifty?

3. Build a Network of trust

• Getting mentioned in the local

business media and trade

publications can boost awareness,

credibility and directly generate

new business.

• To help make that happen, make a

list of local business publications,

writers and editors as well as

popular bloggers.

• Content of your own site gives you

exposure to a new audience and

links from the author bio back to

your website.

• You can use services like Help a

Reporter out (HARO) to establish

your credibility within well known

media.

4. Provide SEO oriented FAQ

• An effective FAQ / resource center

will be keyword optimized, easy to

share on social media site using

embedded sharing widgets like

Share This and attract links from

other websites.

• Keywords + useful content + links

= search engine dominance.

• You can use tools like Zendesk to

create advanced, insightful and

SEO friendly resource center.

5. Use Social to get Insights

• In the way that customers expect a

toll free number, web site and blog,

they’re beginning to expect the

businesses they engage with to be

social.

• That means having a presence in

the social networks that are most

relevant to customers. Spending

small amount of time consistently

on interaction and relationship

building can go a long way towards

developing a community.

• The key is to choose the right

platform. It might be a LinkedIn

group, Facebook Fan page or a

niche forum.

• Try out a social media monitoring

tool like Bottlenose or social

search tools like Topsy to get an

idea of which social websites might

be good places to engage with

potential customers.

6. Analyze and measure

• If you are going to be successful at

getting your web pages to rank well

in the search engines, it is

extremely important to analyze the

quality of keywords and their

relation to generate traffic and

conversions.

• Being able to rank for a popular

keyword can spell the difference

between making money with a

website, and essentially pouring

money down the drain.

• It would be also nice to have one

location where you can access all

of your data at one time. It is much

more useful, effective, and

essentially this is what Growth

hacking tool does.

• Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on GrowthHacker.am.

Find out more: 6 Ways Small Businesses Can Integrate SEO, Social Media &

Content Marketing

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO