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6 Years After Startup: How I Got Here and What I’ve Learned. Scott Salkin, Founder & CEO IDS Technology Marketing

6 Years After Startup: How I Got Here and What I’ve Learned

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In this short presentation from an August 2013 BMA Phoenix Young Professionals event, IDS Technology Marketing Founder & CEO Scott Salkin shares his startup story and delivers 12 key pieces of advice for budding B2B marketing professionals, techies and entrepreneurs.

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Page 1: 6 Years After Startup: How I Got Here and What I’ve Learned

6 Years After Startup: How I Got Here and What I’ve Learned.

Scott Salkin, Founder & CEO IDS Technology Marketing

Page 2: 6 Years After Startup: How I Got Here and What I’ve Learned

Are entrepreneurs born or bred?

Page 3: 6 Years After Startup: How I Got Here and What I’ve Learned

Mom, Dad & Me – 1983 At the official ribbon cutting for The Decorette, their "rst fabric, wallpaper and mini-blind store in McKinney, Tx

Page 4: 6 Years After Startup: How I Got Here and What I’ve Learned

Nobody is born an entrepreneur.

(They’re bred from experience, skill and drive)

Page 5: 6 Years After Startup: How I Got Here and What I’ve Learned

Nobody chooses B2B. (B2B somehow chooses you)

Page 6: 6 Years After Startup: How I Got Here and What I’ve Learned

In today’s world, you have to jab & move.

(Learn all you can, meet who you can, move on)

Page 7: 6 Years After Startup: How I Got Here and What I’ve Learned

I’ve worked with some amazing, smart people.

Page 8: 6 Years After Startup: How I Got Here and What I’ve Learned

When surrounded by great people…you’ve got to be a sponge.

Page 9: 6 Years After Startup: How I Got Here and What I’ve Learned

By the time I was ready to start my company,

I had mad skills.

Page 10: 6 Years After Startup: How I Got Here and What I’ve Learned

Copywriting.

Page 11: 6 Years After Startup: How I Got Here and What I’ve Learned

Graphic Design.

Page 12: 6 Years After Startup: How I Got Here and What I’ve Learned

Coding.

Page 13: 6 Years After Startup: How I Got Here and What I’ve Learned

Marketing Strategy.

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SALES.

Page 15: 6 Years After Startup: How I Got Here and What I’ve Learned

And I had a unique understanding

of TECH.

Page 16: 6 Years After Startup: How I Got Here and What I’ve Learned

My Business Plan?

Page 17: 6 Years After Startup: How I Got Here and What I’ve Learned

To make money and do great work.

Page 18: 6 Years After Startup: How I Got Here and What I’ve Learned

6 Years Later…

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Our Mission Today:

1.  To help technology companies and startups grow through smart, impactful sales and marketing, and

2.  To help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.

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There is never a perfect time. (So don’t wait too long)

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You will go as far as YOU can take YOU.

(Make your own luck)

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Work hard and be nice and ethical.

(The world is a small town)

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It’s all about relationships.

(People WANT us to grow)

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Social media is not being social.

(You’ve got to mix the two)

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Give before you get.

(It will change your outlook)

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There are no perfect people.

(Care & respect eases mistakes)

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There will always be surprises.

(Don’t let them turn into setbacks)

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There will always be setbacks.

(Learn and bounce back)

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Control and plan your growth.

(People, Process, Pro"tability)

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Try not to overcommit.

(But always over-deliver)

Page 31: 6 Years After Startup: How I Got Here and What I’ve Learned

The journey is never complete.

(Stay motivated and keep learning)

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Scott Salkin Founder & CEO IDS Technology Marketing [email protected] 602.881.1718 @scottsalkin @idstm