7 Efficient ways to

retain your customers

Customer retention refers to the activities and actions companies and

organizations take to reduce the number of customer defections.

Businesses have to spend approximately 50% more resources to

acquire new customers than they do to keep the existing ones.

More than 82% of all the companies agreed that retention of customers is

cheaper to execute than their acquisition.

To increase your own retention rates, I've compiled a list of top 7 efficient techniques for retaining customers.

Set customer expectations 01

Always be honest, and set accurate expectations early to stop customers

leaving later.

Also ensure you always deliver on your promises.

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Be the expert 02

Become the customers’ trusted advisor in your particular field, so that you can gain their trust, build

customer loyalty and reduce customer churn.

Go the extra mile for your

customers

03

Give your customers unexpectedsmall rewards.

These kinds of gestures won’t cost you much, but they can repay you many

times over in customer retention and word-of-mouth referrals.

Make it personal04

Customers love a personal touch, so they’d be reluctant to leave a

company that looks after them personally.

This is just another way of making

them feel special and cared for.

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Offer value, not just products

05

Today’s customers want to feel valued.

So, you need to focus on making the customer feel the value they will get

from your product or services.

Never leave your customers

alone

06

If a customer is using your product or service, you must leave no window of opportunity open for someone else to

be his head.

You must keep reminding him that your service is always there for him,

Keep innovating your product

07

The most important aspect of customer retention is to let the customer know

that you are not stagnating.

Show them that you are still looking to go on from good to better and from better

to best.

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Sources

https://www.helpscout.net/blog/customer- retention-strategies-that-work/https://www.ngdata.com/what-is-customer- retention/ http://blog.clientheartbeat.com/customer- retention-strategies/https://www.forbes.com/sites/jerryjao/2015/01/21/cus tomer-retention-is-king-retention-marketing- provides-greater-roi/#720367b532cf