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Presentation given to students at Esmod in june 2012. Presentation's goals were to give those students key ideas about social media including the importance of user generated content, brand content, the importance of visual web and how social fund raising could help them...
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7 Key Ideas Around Social Media
Valérie MARCH Author « Comment développer votre activité grâce
aux médias sociaux »
Esmod – Paris, 26/06/2012 Twitter : @valmarch LinkedIn : fr.linkedin.com/in/valmarch Viadeo : fr.viadeo.com/fr/profile/valerie.march
26/06/2012 1 Valérie MARCH
7 key ideas around social media
1. Social Media ?
2. Why so much talk about social web?
3. So much more than just a Facebook page
4. It’s all about loyalty
5. Think visual web
6. You’re not alone…funding through the community
7. Social Web – not so free anymore
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SOCIAL MEDIA ? #1
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1. Social Media ?
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1. Social Media ?
Facebook : 850 millions active members in the world.
– In France : 1 out of 2 web users
Twitter : 380 members in the world
– Think Influence
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1. Social Media ?
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WHY SO MUCH TALK ABOUT SOCIAL WEB
#2
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2. Why so much talk about social web ?
Social Web Conversations and Content created by consumers, employees, competitors…
Brands do not have the upper hand any more
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2. Why so much talk about social web ?
DEFENSE Acting out of fear
OFFENSE Looking for opportunities
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SO MUCH MORE THAN JUST A FACEBOOK PAGE
#3
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3. So much more than just a Facebook page
Branded Spaces
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3. So much more than just a Facebook page
User Generated Content
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3. So much more than just a Facebook page
Personnalisation for social media enabled word of mouth
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3. So much more than just a Facebook page
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IT’ S ALL ABOUT LOYALTY #4
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4. It’s all about loyalty…
1.
Your clients Loyalty
2.
Word of mouth
3.
Brand awareness+ New
clients
Your clients’ contacts
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In 1 clic
26/06/2012
4. It’s all about loyalty…
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4. It’s all about loyalty…
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4. It’s all about loyalty…
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THINK VISUAL WEB #5
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5. Think visual web
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5. Think visual web
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5. Think visual web
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5. Think visual web
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YOU ARE NOT ALONE… FUNDING THROUGH THE COMMUNITY
#6
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6. You are not alone…Funding through the community
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6. You are not alone…Funding through the community
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6. You are not alone…Funding through the community
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6. You are not alone…Funding through the community
KEY SUCCESS FACTORS
– Ability to build a community
– Community : quantity AND quality
– Tell a story
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SOCIAL WEB NOT SO FREE ANYMORE
#7
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7. Social Web…not so free any more
On social media…
“If You’re Not Paying for It; You’re the Product” (= Internet User)
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