7 Steps to

Small Business Marketing Success

Matthew Scott, M.S.Founder & Head Coach

The Life’s Work Group, Inc.

I am in the ______ business?a) Marketing

b) Unemployment

c) None of the above

{ }

marketing is...

marketing is getting people with a specific challenge to know, like, trust, and refer you.

knowlike

trust try

buy repeat refer !

1

Focus

Ideal Customer

Ideal Customer

• Start with who is not your ideal customer

• Current customers

• Startup-look at competitors

• Picture

• Verb or Adjectives

Law of Customer Attraction

< >

My ideal customer is...

2

Find & Communicate Difference

[er] Marketing

Features & Benefits

“There will always be someone who is willing to go out of business faster than you!”

“What do you do?”

Talking Logo

The pattern for the Talking Logo is:

Step #1

Action Verb (I show, I coach, etc…) +Target Market (divorced mothers, GREEN landscapers, etc…) +How to XXXX (solve a problem or meet a need)

3Package & Process

men@pause

http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg

Customers Love Protocol

and...

Process

4Marketing

Materials

That

Educate

? ?rather...

{ Marketing Kit }

Lead GenerationTrio

1. Advertising2. Referral System3. Public Relations

5

6Automate

& Dominate

You only need a website if...

...want customers

You only need a blog if...

...want community

web presence vs.

web site

7Live by Marketing Calendar

How many of you in business still plan on being in business 6-months from now?

Attention

Coach?

www.askducttapemarketing coach.com

Step #1

www.marketingcoachseminar.com

Step #2

Step #3

www.basecampcoach.com