As we all know, customers are primarily concerned with the quality of the user experience an ecommerce website provides. Out of the same, shopping carts are deemed as having contributed majorly. The fact that shopping cart is linked to a gamut of choices, the confusion to choose one would surely persist. Although, there are myriad review sites posting personal reviews for shopping cart software. Below are highlighted seven attributes one should consider prior to choosing shopping cart software.
- 1. 7 things to consider before choosing a shopping cart softwareAs we all know, customers are primarily concerned with the quality of the userexperience an ecommerce website provides. Out of the same, shopping carts aredeemed as having contributed majorly. The fact that shopping cart is linked to agamut of choices, the confusion to choose one would surely persist. Although,there are myriad review sites posting personal reviews for shopping cart software.Below are highlighted seven attributes one should consider prior to choosingshopping cart software.#1 Technical AbilityThe foremost feature one should look for is technical ability linked with particularshopping cart software. One should cater to factors as how easy is it to customizethe software, or to get add-on modules in the same. One should never opt forcost free options like that of osCommerce as it poses no good use to one. Themajor drawback with them is that one needs to actually scramble with it in orderto manage their cart thereby making one ignore the business that actually needsattention. More the technical attributes linked to the shopping cart software thebetter it is in the long run. With the development in the business, an individualalways require up gradations and new requirements. Shopping cart softwareequipped with great amount of technical benefits helps fulfilling such needs andthat too in less time and in a cost effective manner.Besides, that one should always have an idea as how much involvement oneseeks to have in the process of configuring and maintaining his or her shoppingcart. A majority of the hosted shopping cart software are supported by a remoteserver and hence are linked to a few customizing options. To understand it better,one should know that shopping carts are segregated into two general categories:hosted and distributed. Distributed are those which require installation of thesoftware on a server and have customization properties. Also, distributes
2. shopping cart software come with an array of technical features. However, as peryour programming skills, one may seek external assistance that can help with theprocess. Technology folks advise that customers that require frequentcustomization and addition of new features should opt for a distributed package.Besides, considering buying an open source solution is certainly not a bad thoughtanyhow. Open source shopping cart software is usually free of cost and hail acontinuous updation by a community. The only issue with them is that they dontcome with manuals; instead one needs to refer directly to the developers websiteand its user community to fetch the required assistance. Getting assistance for itsinstallation and operation is highly easy. On the other hand, commercial packagesbear a hefty price compared to others. However, the money spent becomesworth as it comes with 24X7 customer service, technical support, hosting, alongwith an array of features already built into the software.For those not having much of customization requirements, commercial programserves best.#2 Rounded functionality and featuresOne should be perceptive enough in terms of the functions and features linked toshopping cart software. From a customers point of view, more the functions andfeature set the better is the product. One who has installed, maintained andmanaged a shopping cart knows the crux of the story. They should showcasefeatures by which the customer can easily choose items from the product list andthey automatically get stored in a cart thereby making it ready to check. Thecustomer can then decide as what all he or she wants to purchase from thestored items and can discard the rest. Also, features as shipping options, andsales tax calculation are an added benefit.One should also see for the below mentioned set of functionalities and featuressupported by shopping carts. These are: In built reports on keyword searches by customer. Also, reports on the customer purchase, along with reports on customers 3. who did not make a purchase, and many more such options. Design templates that assist the owner in having an integrated look for thewebsite. A well knit integration of the software with external services that are notmanaged by the cart itself and that can assist in an easy processing oforders, affiliate fee calculations, etc. Functionalities such as notifications to customers when an order is beingprocessed, serves as an added attribute. The functionality to put products on sale. Currency conversion feature at checkout time. Feature to generate coupons and gift certificates for the customers on thetime of purchase.Since cart is highly critical to ones business, it becomes indispensible for one tolook out for such factors while sticking to shopping cart software. For thoseseeking to go for an open source option, looking for assistance on a discussionboard is the lone resort. However, am sure waiting for the reply will surely makeyour restless. Hence, it is better to look for an active user form for assistancerelated to normal issues. And for critical issues, trained programmers should beapproached. However, the sole thing to take care of is that the cart should befrom a popular label so that finding one experienced with the same does not poseas a cumbersome job.#3 Ease of UseThe cart should ensure complete user friendliness. For those not well versed withthe technology aspects of the cart, opting for a shopping cart software that iseasy to use is a must. The same could help saving a lot of time managing the cartthereby assisting you to concentrate more on the business rather than scramblingwith the cart. 4. #4 SEOAs we all know that Search engine optimization serves as a great need of todaytechnology. Hence, one should choose shopping cart software that caters to theSEO. Shopping cart can serve as great source customers to your site throughSearch Engine Optimization (SEO). Although, ensuring that the shopping cart youchoose is SEO friendly, yet he or she should ensure that it should be improved inSEO capabilities.#5 Marketing and PromotionsShopping cart can serve as great source customers by assisting one in creatingspecial promotions such as 2-for-1 sales. Such offers pose as a great marketingand promotions initiatives giving the site a great footfall. For an ecommerce siteto do well in selling online needs, it should be capable of handling your marketingand promotional needs as well. Your shopping cart must be capable of handling allsorts of payments. In addition, if needs persist; it should be capable of acceptingother types of payments as well.For those seeking to make their current ecommerce site market the products in abetter and more effective manner or probably help design a new storefront,opting for a highly equipped shopping cart is highly essential.#6 Company should be stableAnother important factor to be considered prior choosing shopping cart softwareis the software company should bear a good name. The same is necessary so asto ensure that the product is genuine and you can get a continuous supportwhenever required. 5. #7 Regular UpdatesShopping cart software that provides regular updates about the same makes it agood buy. Regular updates about the software make the user well aware with thelatest facilities and upcoming version upgrades.Bigcommerce is one complete ecommerce solution which meets all the abovecriteria. Read the complete Bigcommerce Review to discover why more than 25000online store owners trust it.