BE PATIENT AND KEEP AT ITMany of your competitors will give up keeping contact with leads – make sure when YOUR prospects are readyto make their decision, you’re the only horse left in the race

MAINTAIN YOUR CREDIBILITY Consistently ensure the quality of your content is high and showcase your expertise

GIVE YOUR PROSPECTS A REASON TO READ YOUR EMAILSDon’t just share company news – help them develop by offering insights and knowledge

MAKE IT EASY FOR THEM TO CONTACT YOUThere are many ways to do this: give them the chance to ask questions, speak to an expert, or even get a quote –all key parts of their supplier selecting process

SOMETHINGBIG.CO.UK

BEST PRACTICE Engaging subject lines and responsive designs: get your emails off to a good start by covering the basics

DON'T TRY TO SELL! It’s likely your leads aren’t ready to buy, so don’t lose them along the way by being too pushy

MONITOR BUYING SIGNALS Watch for leads who engage regularly, clicking through to your website and looking at products and pricing. This means you can follow up with a sales call when the timing is right