9
7 WAYS TO DIFFERENTIATE YOUR WEB DESIGN BUSINESS Tuesday, 9 April 13

7 ways to differentiate your web design business

Embed Size (px)

DESCRIPTION

7 ways to stand out from the enormous crowd of web design companies.

Citation preview

Page 1: 7 ways to differentiate your web design business

7 WAYS TO DIFFERENTIATE YOUR

WEB DESIGN BUSINESS

Tuesday, 9 April 13

Page 2: 7 ways to differentiate your web design business

GET KNOWN FOR SOMETHING

• Maybe it's your personality?• Maybe you offer services to a

specific niche?• Maybe you guarantee a

response within 20 minutes?• Why would people talk about

you or your business?

Tuesday, 9 April 13

Page 3: 7 ways to differentiate your web design business

CONTENT MARKETING / AUTHORITY

• Can you 'be everywhere'?

• Can you create world renowned content?

• Can you be 'the go to person' for your particular area of expertise?

Tuesday, 9 April 13

Page 4: 7 ways to differentiate your web design business

PHYSICAL EVENTS

• Can you offer free or paid events?

• Many businesses use physical events as their main lead source (even 100% online software as a service companies like Constant Contact)

Tuesday, 9 April 13

Page 5: 7 ways to differentiate your web design business

COLD APPROACHES

• Cold approaches still work - sometimes very well

• Don't rule out cold calling, cold emails etc

• Offer something valuable like a website review

Tuesday, 9 April 13

Page 6: 7 ways to differentiate your web design business

INDUSTRY SPECIFIC EVENTS

Neil Patel grew a 7 figure SEO agency.

One of his tips was to attend industry specific events for industries that his clients operated in (as opposed to SEO events).

Image credit

Tuesday, 9 April 13

Page 7: 7 ways to differentiate your web design business

PRODUCT STRUCTURE

Is there something about your offering that is unique?

Tweaky do website tweaks for $39. They are a funded startup, profitable after 9 months and growing at 27% per month!

Tuesday, 9 April 13

Page 8: 7 ways to differentiate your web design business

RECURRING MODEL

Can you offer generously priced services at the front end to bui ld a s t rong recurring business?

Tuesday, 9 April 13