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Businesses of all sizes, across industries, startups and well established enterprise all struggle for market share. And the competition is fierce. Savvy organizations have come to embrace B2B content marketing as a critical tool that, if leveraged properly, can successfully distinguish their brand. But if you cannot clearly articulate your value proposition, and herald that through meaningful content, you’ll lose out to your competitor. At MarketingWise, we’ve worked with dozens of brands and have found the companies that realize the best results with their B2B content marketing efforts all have certain attributes in common. If you are embarking on a B2B content marketing initiative, or perhaps you just aren’t seeing the traction you need, embracing these characteristics will help change the course of your efforts.
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