8… Reasons your Business needs a Blog

And it’s not all about getting readers

helentonetti.com

Like any marketing activity Blogging needs to add value. Or your Boss, shareholders or you as the business owner simply wont do it.

helentonetti.com

Do you remember when the only thing that mattered when you had a website was the number of hits!!!

Some believe that Blogs are only about the visitors, links or comments.. Not true

helentonetti.com

Here are 8 other reasons you should

have a company blog…..

helentonetti.com

1 …

S.E.0 Blogs are loved by GoogleThey provide new content all the time

A website with a Blog will be found 55% more often than a website without a blog (Hubspot research)

helentonetti.com

2 .

A way to stay in touch with customers.

90 % of us do not follow up regularly with existing clients.

This is a perfect way to drip feed them with informationOn our product and service offerings.

Keep you in mind and remind them that you are unique.

A blog is able to bring a company and its customers together through the open sharing of ideas, issues, announcements, events and feedback

You can also turn the information on your Blog into a newsletter.

helentonetti.com

3

Stand outShow what makes you different, often the biggest challenge any business has.

Very few of your competitors will have a Blog, so its your chance to be seen as the voice of an expert in your market space.

helentonetti.com

4. Your Blog Posts are always live… So What

I get queries from articles I wrote a year ago.

The blog content you spent time creating is always searchable

helentonetti.com

5. Make it your Social Media and Marketing Content Engine

You can share your content easily from your Blog across so manySocial media platforms.

Social Media is about creating and sharing great content.

A great way to start is by answering some of your client questions as blog posts.

helentonetti.com

6.

Selling Direct : Yes you can sell on the sidebar of your Blog2 simple examples of this are:• SAP sells training courses on their sidebar• Supermarkets who design recipes with their products

Indirect Sales :Special offers for readers or subscribers to your Blog, always with an opt in page, can create new leads.

helentonetti.com

Journalists are overloaded and always under deadlines. They use search engines a lot for research. Make their jobs simple, and they'll love to quite you and give you visibility.

Attention in the press helps build your expert status.

Like Tim Wright who landed a great speaking engagement.

helentonetti.com

And… 8

New Product Development

Catipillar has a blog for each product line, to discuss problems and seek solutions

Starbucks has Blogs dedicated to customer ideas

helentonetti.com

Hope You enjoyed this and please tell us why you blog

Visit my Blog