8 TIPS TO OPTIMIZE YOUR FACEBOOK PAGE FOR GRAPH

SEARCH

1.ADJUST YOUR PAGE CATEGORY

Make sure that you have selected the best category for your page, you can edit your category from basic information admin panel, as it shown below:

2.ADJUST YOUR PAGE SUB-CATEGORIES

If you have a Facebook Place (local Place or Business) in your page so you can add up to three sub-categories. These can be added / updated within your Basic Information admin panel (as shown previous slide).

3.COMPLETE YOUR ADDRESS

In your basic profile section please complete your address and it should be the current one, So that graph search will allow users to search for local nonprofits their friends like.

4.COMPLETE YOUR ABOUT SECTION

The “About” section is very main for your page, the information you will share will help people to find your page in search, if you put specific keywords at the start.

For a example:Do not start off with “We are a web development organization…” People don’t search for we are a web development organization when they’re looking for services and resources for development for Facebook pages.

5.TAG YOUR PHOTOS

Photos are a key type showed in Graph Search results. Make sure you tag each photo with your Page name and any location associated with the photo.

6. PAY ATTENTION TO PHOTO DESCRIPTIONS

Guess what keywords are in the description of each photo this search result ? It will help to customize your Facebook fan page

7.CREATE A USERNAME

As it shown below in the picture Facebook will create a username for your page so it will easy to optimize Facebook business page and Google.

8. CONTINUE CREATING KILLER CONTENT

Last not the least tip that Google, Facebook wants to display the best results at the top of a search. And for this it will check that how much people talk about your specific text update, image or video sharing.