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8 Ways to Optimize your Linked In ProfileSocial Media BreakfastFeb 17 2010Jonathan Kennedy

IntroBusiness Development @NVILocal Internet Marketing - Audaseo.comBackground in Sports Marketing, Online Communities, eCommerce Management8 Ways to Optimize your LinkedIn Profile

LinkedIn FactsSocial network for professionals60 million usersThe worlds largest and most powerful professional networkMakes professional networks visible 8 Ways to Optimize your LinkedIn Profile

Why Optimize your LinkedIn?Stand out on search engines & within LinkedIn

Be found and be introduced to potential clients, service providers and potential business partners

Get noticed by potential employers

Valuable component of your Personal Brand strategy

Serendipitous connections

8 Ways to Optimize your LinkedIn Profile

1. Keywords, keywords..keywordsProfessional headline (add location, special skill, be memorable)Current Job + Workplace, Summary Interests, Groups, Experience and Education sectionsGoogle loves to crawl Linkedin profiles 8 Ways to Optimize your LinkedIn Profile

2. Use thevanity URLHelps you rank for your own name on search engines (SEO friendly URL)Easy to remember if shared on business cards and email signatures8 Ways to Optimize your LinkedIn Profile

3. Custom anchor text for linksDefault My Blog, My Company, My WebsitePasses linkjuice to your other domains for chosen keywordsLinkedIn = Very trusted domain

4. Join/Start related groupsFind groups where other industry professionals have joined and look to participate in these groups. Adds value to your profile and helps you to get found by other industry contacts.

5. Link to your ProfileOn your blog or personal siteOn your Twitter accountFacebook and other social sitesBusiness cardsEmail Signatures

8 Ways to Optimize your LinkedIn Profile

6. Select Full view in Privacy SettingsAllows search engines to crawl all your profile contentAllows potential partners/employers/clients to scan your profile

7. Use LinkedIn AnswersThis can help to build up your reputation within a field. For SEO - builds the number of internal links pointing to your profile from within LinkedIn

8. Make ConnectionsIncrease your reach by:Current and former work colleagues, clients, friends and family. Industry contactsConferences/events Connections from other social media sites Personalize your invitations

8 Ways to Optimize your LinkedIn Profile

Other tipsAdd your eventsLink your blogFrequent status updatesSync your account with Twitter Small changes = Increased visibility = Increased opps

More Info:http://imonlinkedinnowwhat.com/ http://www.linkedintelligence.com/

Thank you

What are your experiences with LinkedIn?

Connect with me:Linked In:http://linkedin.com/in/jonathantkennedy Twitter: @jonnywired