A Better Way to Attract, Engage and Retain Talent Employer Brand Attribute Action Matrix

Competition for talent is heating up

A stronger employer brand is a competitive advantage in attracting, engaging and re-

taining talent. It increases employee engagement, reduces turnover, cuts cost-per-hire

and shortens time-to-hire, just to name a few benefits.

Imagine candidates more engaged

Employers with a stronger employer brand attract more

and better candidates. Having a stronger employer

brand cuts cost-per-hire by 50%. Candidates are more

than twice as likely to be influenced by an employer

brand than by an external brand.

Data Point Source: LinkedIn

Imagine employees more engaged

Employers with a stronger employer brand have employees who

are more engaged. The average cost of an actively disengaged

employee is around $14,000 per employee. At any given time,

25% of your workforce is actively disengaged.

Data Point Sources: Gallup, McLean & Company

Imagine employees who don’t

see your competitors

Employers with a stronger employer brand have

employees who stay longer. The cost to replace

and onboard an employee is 2.5x the salary of that

employee. A stronger employer brand will reduce

voluntary turnover by up to 28%.

Data Point Sources: Deloitte, LinkedIn

Decision point

Are we communicating our employer brand effectively? Are the values of our employ-

ees aligned with the employer brand attributes that are critical to our

success? Are we delivering on our employer brand promise?

Wouldn’t you like to know?

Which attributes of your employer brand matter the most to your employees? How well

are you delivering on those attributes? How effectively are you communicating each

attribute?

Pinpointing prioritizes.

Prioritizing pinpoints.

Allocate your resources to deliver and com-

municate the things that matter the most, to

you and to your employees.

Employer Brand Attribute Action Matrix

Employer Brand Attribute Action Matrix

What does it show you?

The Action Matrix provides an understanding of how each attribute is valued and then

measures delivery and communication effectiveness.

Employer Brand Attribute Action Matrix

Employer Brand Attribute Action Matrix

Proprietary preference modeling

captures actionable employer

brand data.

Let’s get started

Our three step process using the Action Matrix

1. Identify the true value of your employer brand attributes held by your employees.

2. Uncover how well you deliver and communicate each attribute.

3. Create an action plan to close the gaps.

Your employer brand is the experiences

of your people

Manage your employer brand through the authenticity of the experiences of

your people. Empower the women and men of your organization to share in

the definition and expression of your employer brand’s promise.

warech associates llc provides a full range of human capital consulting expertise to assist organizations in four strategic areas: leveraging em-ployee engagement, managing talent, transforming HR and creating an Employee Brand Experience. Founded by Michael Warech, Ph.D., warech associates works with leading corporations across the country.

The David Group is a national recruitment, retention and employer brand communication agency focused on helping employers attract, engage and retain talent. With offices in Austin, Chicago and Cleveland, The David Group works with employers of all sizes in developing talent communica-tion strategies and programs.

A Better Way to Attract, Engage and Retain Talent

Employer Brand Attribute Action Matrix

Contact

N. Robert Johnson, Practice Leader, Workforce Communications

The David Group

216.685.4486 or nrjohnson@davidgroup.com

Michael Warech, Managing Director

warech associates llc

937.998.0885 or mwarech@warechassociates.com

tdgworkforcecommunications.com