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A Proven Path to More Sales: The 6 Principles of Persuasion

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Learn how to increase sales by influencing your prospects to act. The 6 Principles of persuasion laid out in Robert Cialdini's book, Influence: The Psychology of Persuasion (reciprocity, consistency, social proof, likeability, authority, and scarcity) can help you understand why people do what they do, and how you can use that knowledge to influence prospects to buy from you.

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