THE DESCENT: TARGET AUDIENCES

A02 | ZMINA HAWTHORNE

The primary audience for ‘The Descent’ are females between the ages of 15 and 25, who are in the social economical grouping ‘E’ because they have a disposable income as they generally don’t have bills to pay. Also (stereotypically) the people who watch this film tend to like horror films blood guts and monsters. But also believe in female empowerment.

PRIMARY AUDIENCE

The secondary audience are males that are between the ages of 15 and 25, some males might take interest in this film because of various things such as being film fans and fans of Neil Marshall (the director of The Descent) and some might watch this film due to sex appeal.

SECONDARY AUDIENCE

The additional audience for ‘The Descent’ are generally males or females in the age group of 25 – 35 who enjoy extreme sports. They are in the social economical grouping of C1 and C2 as they have more money to do activities like these.

ADDITIONAL AUDIENCE