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Slides from the AAF-CLE presentation with Shawn Morton of Nationwide and David Alston of Radian6
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Creating community,Engaging Customers.
@davidalston & @sMoRTy71
Who is Nationwide?
Social Mediais not a media.
Social Mediais not a media.
Social Mediais not a media.
Social Mediais a two-way communications channel.
Social PhoneEtiquette
Complaints
IdeasMemes
Influencers
Campaign
Crisis Competition
Crowds
Needs
Compliments
The 4 P’s Still Relevant?
place
2
Promotion
2
Product
2
Price
& TargetMarket
The 5 C’s
Content
Community
Conversation
Collaboration
Connections
The YellowBrick Road:The B2B Example
What’s gonna stop you?
Policies
culture
Bureaucracy
Momentum
WindowDressing
Misinformation
Lack of Top Level Support
Lack of a Plan
Lack of Commitment
Lack of resources
Ok what’s next?
Who’s Radian6?http://www.radian6.com/what-we-do/
Connect?
How do I measure it?
Share ofConversation
Share of Voice
Fan Mentions
Point of NeedLeads
Customer Service Conversions
Sentiment
Conversationsthat Convert
Engagements per Day
Influencer Mentions & RT’s
Types of
Conversations
