1© 2015 Samsung Electronics America - Confidential

Accelerating AdoptionSimpler Pathways to Digital Signage Deployment

Kevin Schroll

Snr. Manager, Smart SignageSamsung Business

March 11, 2015

2© 2015 Samsung Electronics America - Confidential

Smart Digital Signage: A Natural Technology Evolution

3© 2015 Samsung Electronics America - Confidential

Digital Signage Adoption Growing, But Huge Potential Untapped

-

100,000

200,000

300,000

400,000

500,000

600,000

Y2009 Y2010 Y2011 Y2012 Y2013 Y2014

U.S. Commercial Display Market

16% CAGR 525 905

210

6,360

Commercial LFD Retail TV RAW Untapped Market

Units

8 Million Unit Market Potential

Units

Source: IHS worldwide tracker

4© 2015 Samsung Electronics America - Confidential

• Display

• Other hardware

• Installation

• Software fees

• Power

• Content

development

Hidden Costs of Digital Signage Have Been a Barrier to Adoption

70%

How Smart Makes It Simple

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PCEmbedded

Chip

Setback

Box

The Evolution of Media Players is Driving Smart Signage

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Smart Signage Simplifies Installation & Deployment

Media

Player

AV cables

RS-232C

Power

Power

LAN

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Power

LAN

Smart Signage Simplifies Installation & Deployment

Wi-Fi

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The Samsung Smart Signage Platform

Provides a simple, cost-effective, turnkey solution

Total cost of ownership is reduced by up to 33% compared with traditional deployment

Open Software Platform with an SDK for partners

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Supported by a Growing Ecosystem of Partners

10

New Smart Signage Applications

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Large Format: Go Big or Go Home

Displays of 85-inches and above are now more affordable and are entering the mainstream

UHD adoption beginning to expand, especially in high-end retail

105”

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Video Walls: Another Display in the Wall

Bezel gaps now virtually seamless

Easier control of content across multiple displays in any configuration.

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Small Signage: Small in Size, Big on Impact

A full digital signage solution in a tablet-like factor

Opening up new opportunities for touch applications

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lf

Table

Pro

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nci

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g Rm

s

15© 2015 Samsung Electronics America - Confidential

High-Brightness: Taking Signage to the Great Outdoors

High-brightness displays provide sunlight readable outdoor solution

Configurations for window displays, open frame displays for inclusion in kiosk/enclosure, and IP56 all-in-one solution

Store

Win

do

w

QSR

Tran

spo

rtat

ion

Retail

16© 2015 Samsung Electronics America - Confidential

SMB – An Underserved Market

2 million small storefronts in US with 1-9 employees

Digital signage adoption rate less than 2%

Most purchasing consumer TVs

17© 2015 Samsung Electronics America - Confidential

Enterprise Signage in a ‘Mom & Pop Shop’ Package

Digital Signage in a Box, offering a turnkey professional solution for SMBs

Simple content authoring and management software, with drag and drop interface and 200+ templates

The Future

19© 2015 Samsung Electronics America - Confidential

The Internet of Signs?

Wireless digital signs will become a key component of the IoT

Interactive and analytics applications will make signs smarter and more powerful

Visit us at Booth #1813