Accenture - Technology trends in africa

Technology Trends in

Africa: The Digital /

Mobile Revolution

Copyright © 2013 Accenture All rights reserved. 2

• Mobile in Africa

• Connectivity across the Region

• The growth of mCommerce

• The role of Mobility in CGS

• A mobility services framework to shape ICT strategy

Content


Mobile in Africa

Source: GSMA, November 2013


*GSM Coverage shown in Purple

Solid coverage in Africa while internet and smartphones availability is rather sporadic.


The technology picture across Africa is diverse and allowance should be made for this variance

Diversity Across the Continent

Vs


Rapid rate of Change in Several Geographies

• HD voice networks increased from

3 to 7 in the last 12 months

• 13.5% quarterly growth in mobile

broadband connections

• LTE penetration is growing rapidly

Mobile Versus Desktop Browsing in Nigeria

Source: StatCounter Global Stats, Nov 2013

Source: GSA Evolution to LTE report, Oct 2013

Source: GSMA, 2013


The South African Example

• There is a small difference in penetration between $2 - $30 per day

• Mobile Phones are seen as a utility rather than luxury

• Penetration in urban areas up to double that of rural

• 12% Smartphone ownership (4% Africa)

Handset mix in Africa

Source: GSMA Wireless Intelligence, AMPS, GSMA-MDI Analysis


Consumers are adopting mobile products and services across the continent

448 deployments across

- mHealth

- Mobile Learning & Education

- Smart Cities

- mAutomotive

Connected Living in Africa

Source: GSMA, mobiledevelopmentintelligence.com, 2013


Social Media Spread


mCommerce is still very fragmented throughout Africa - To date, traction in mobile payments in Nigeria remains very low and very few MPOs have achieved interoperability although there is some acceptance at some merchants

mCommerce in Africa – The Nigeria Example


Mobility plays a role in many critical industry threats and opportunities

1. The Digital Consumer

2. Cash-strapped, gray & green in developed markets

3. Aspirational middle class in emerging markets

4. Fast, effective innovation

5. Demand sensing

6. Perfect store execution

7. Grow in emerging markets

8. Win in low growth markets

9. Improve process efficiency

10. Evolve operating models

11. Analytics—from descriptive to predictive

12. Collaboration

13. Attracting, growing, and retaining talent

14. Managing market risk

The New Consumer

Winning the War

in the Store

Shifting Competition

and Focus

Managing Uncertainty

Source: Euromonitor International, Mintel, Nielsen, Accenture Research


Mobility can deliver meaningful bottom line results through revenue growth and productivity improvements

• More direct relationships with consumers

• Access to the consumer throughout the purchase and

consumption lifecycle.

• Inform business analysis with real time capture of data

• Deliver resources and information where and when needed

• Automate, streamline, speed up and increase the accuracy of in-

store execution and validation processes

• Improve sales efficiency and effectiveness

• Transform business processes with “mobile first” design and

thinking

• Improve asset utilization and up-time with mobile asset tracking

and monitoring

• Leverage skilled resources more widely

• Enable more flexible working conditions and reduce travel

• Improve employee satisfaction and reputation

The New Consumer

Winning the War

in the Store

Shifting Competition

and Focus

Managing Uncertainty

Source: Euromonitor International, Mintel, Nielsen, Accenture Research


Consumer Goods & Services Challenges and Corresponding Mobility Opportunities

Business

Accenture - Technology trends in africa