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Activation Tactics to Motivate & Engage your Employees to Give Back
Our presenter
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
Steve Greenhalgh
Managing Director,
CSR Strategy
This presentation corresponds with a
webinar!Watch it here:
https://vimeo.com/179370459
In previous webinars we’ve discussed:
• The importance of CSR and
employee engagement
• How it helps attract and retain
employees
• The components of a CSR
strategy
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
You’re convinced that it’s the right thing to do
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• It’s good for the
company
• Employees want it
• It’s the right thing
to do
And now you have the programs in place
• Ways for employees to give
• Volunteer opportunities are offered
• Technology is in place
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
You’re ready to launch!
Ready, Set, Go!
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
What’s wrong?
Why aren’t my employees
participating?
Three reasons why employees don’t participate
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Not aware
2. No relevance
3. “Don’t Care”
Creating awareness
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Employees don’t want to look too hard to
find information
• Leverage tried-and-true communications
channels
• Requires more than one channel
• Integrate CSR messaging throughout the
workplace experience
Not relevant and don’t care
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Did you ask?
2. Do you know what motivates and excites employees?
3. Are your programs broad enough to appeal to a
diverse group of employees?
4. Are peers serving as ambassadors for your programs
and serving a key role in promoting the event and
encouraging their peers to participate?
Ask yourself these questions:
Five foundations of success
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Instill giving and
volunteering into the
culture
2. Make sure leaders are
authentically involved
3. Implement a broad
communications strategy
4. Provide a range of
opportunities
5. Make it easy to get
involved
Start with basics
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Theme or cause-based
fundraising campaigns
• Day of Service
• Company sponsored
volunteer projects
• Individual volunteer
projects
• Participate in a charity
walk
10 ideas to excite and engage employees
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Get creative
2. Set goals
3. Provide incentives and recognition
4. Game on
5. Spice up seasonal giving
6. Host a fitness challenge
7. Volunteer as a group
8. Host a donation drive
9. Crowdfund as a team
10. Mini-micro funder
Summary thoughts
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Do one thing
• Have fun
• Make an impact
Upcoming webinars
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
Register for our upcoming webinars: https://csr.gooddonegreat.com/learn/
