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ACUTEC FACEBOOK CHANGES TO COMPANY PAGES February 2011

Acutec facebook changes 2011

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Facebook fan pages, the changes you need to make and what this means to your business

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Page 1: Acutec facebook changes 2011

ACUTEC

FACEBOOK CHANGES TO

COMPANY PAGES

February 2011

Page 2: Acutec facebook changes 2011

What’s Happened?

Facebook Pages have been ‘upgraded’ The aim is to help Page admins to

– manage communications– express their brands– increase engagement

Page 3: Acutec facebook changes 2011

Where have my Pages gone?

Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear

If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage

Page 4: Acutec facebook changes 2011

Key Changes

Pictures will be displayed at the top of your wall

Tabs are gone and navigation is on the left

The page has independence E-mail alerts for new activity are

available Wall posts appear based on popularity

Page 5: Acutec facebook changes 2011

Key Changes

Updating Fans is easier Page Categories have increased Re-sized profile pic and canvas Feature your Page’s favourites FBML is going iFrames are on the way

Page 6: Acutec facebook changes 2011

Switch from Profile to Page

Page 7: Acutec facebook changes 2011

To Manage Multiple Pages

Select the page you want

Page 8: Acutec facebook changes 2011

Pictures at the top of your wall

The top of your Page randomly shows the five most recent photos that you have published or tagged– To remove an image, simply hover over the

image and click X Photos from people who like your Page

will not be seen

Page 9: Acutec facebook changes 2011

Tabs are gone

Your ‘tabs’ at the top seem to have disappeared

They’ve been replaced with Navigation links on the left hand side, like personal profiles

Page 10: Acutec facebook changes 2011

The Page has Independence

Admins can assume the brand identity This means ‘pages’ can now ‘like’ other

brands Your Page can make comments on other

Pages– Previously only your personal profile could

do this

Page 11: Acutec facebook changes 2011

E-mail alerts

The new page system means you will get an email every time someone posts to your page or makes a comment!

You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing

TIP: Set up separate email address for Facebook and filter emails into folder

Page 12: Acutec facebook changes 2011

To Change Email Notifications

3 – Opt in or out for notifications

1 – SELECT the page to edit

2 – SELECT Your Settings

Page 13: Acutec facebook changes 2011

Wall Posts based on popularity

Wall posts appear based on popularity, not in chronological order

The ‘admin view’ shows posts in chronological order

You now have two Wall filters1. Posts by your Page only and

2. Top posts from Everyone

Page 14: Acutec facebook changes 2011

Wall Filters

1 – SELECT Manage Permissions

2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page

Page 15: Acutec facebook changes 2011

Updating Fans is easier

You can update your status, ask a question, post photos, share a link, or record/upload Video

These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall

You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages

Page 16: Acutec facebook changes 2011

To Send Updates

1 – SELECT Marketing

3 – Continue as ‘You’

4 – Prepare message

2 – Send an update

Page 17: Acutec facebook changes 2011

Page Categories have increased Public Figures Music Artists and Bands Athletes Communities Non-Profits Government Politics School Communities Bloggers

Brands – Focuses on products

Local Business – Focuses on the location

and your opening hours, parking etc

Non-Profits

Page 18: Acutec facebook changes 2011

Re-sized profile pic and canvas

The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540– Most pictures still look ok

The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page

Page 19: Acutec facebook changes 2011

Feature your Page’s favourites

1 – SELECT Featured

2 – Tick Pages to feature

3 – Ignore or add specific page owners (i.e. the admins)

Page 20: Acutec facebook changes 2011

FBML is going

Facebook will remove static FBML pages on 11 March 2011

This means you can’t add new FBML tabs to a Page

If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these

Page 21: Acutec facebook changes 2011

iFrames are on the way

Page Tab apps can be built using iFrames This means you can build apps that run

across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)

Page 22: Acutec facebook changes 2011

HOW CAN WE HELP?

We can create Facebook pages for your business

Ensure consistent branding

Integrate to your website

Make it easier to manage

Page 23: Acutec facebook changes 2011

We are recognised experts

Page 24: Acutec facebook changes 2011

Contact us for a discussion!

ACUTEC LimitedSt Peters HouseChurch HillColeshillBirminghamB46 3AL

[email protected]

01675 469020

www.acutec.co.uk