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ADDRESSED ADMAIL 2007 Shout out your business!

Addressed Admail 2007

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Addressed Admail is a strategy of direct mail that you can use for your business. It is often more personal and helps keep in contact with your existing clients. Learn about Direct mail and how addressed admail can help your business grow.

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Page 1: Addressed Admail 2007

ADDRESSED ADMAIL 2007Shout out your business!

Page 2: Addressed Admail 2007

What is Addressed Admail?

Addressed admail is a cost effective way for businesses to send personally addressed promotional information and offers to targeted prospects and customers. It’s a marketing channel that allows you to speak one to one to your best customers and get results. Whether you are opening a new store within a local market or introducing a new national product promotion- it’s the precision advertising you need

Target

Personalize

Motivate

Measure

Page 3: Addressed Admail 2007

WHO ARE WE?

Page 4: Addressed Admail 2007

We are an online comprehensive direct marketing company that allows you to create, deliver, and track your direct mail from your desktop. We provide you with the technology, data, and product to save you time and money. We help businesses improve their direct marketing results & put in place strategies to help them succeed.

www.myeasymailmaker.com

Page 5: Addressed Admail 2007

IT’S NOT JUST WHAT YOU SAY, IT’S WHO YOU SAY IT TO!

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Addressed Admail Speaks to Customers!

Reinforce Positioning

Produce Leads

Product Trials

Build Repeat Sales/Loyalty

Create AwarenessGenerate Web Traffic

Page 7: Addressed Admail 2007

The Power of Addressed Admail

Good targeting can drive as much as 40% your success rate. It is advertising material specifically targeting a person, group or business by address. It is mailed out as first class mail, with a discount from the standard "stamp" rate determined by criteria set by Canada Post.

•Save Money by having less wastage

•Increase ROI by speaking only to those who care!

Postage for Addressed Mail can be as low as 40¢.

Consumer Lists

Radius Marketing

Business Lists

Page 8: Addressed Admail 2007

The Mail Moment

Page 9: Addressed Admail 2007

SUCCESS IS BUILT ON…

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Addressed Admail Success is built on 3 ingredientsPicture a stool! Take any of these key ingredients out and your stool falls

3 keys to

success

Page 11: Addressed Admail 2007

1. Targeting

Who are your best clients?

Take your top 10 clients and consider the following:

Break down common traits they have and organize by:

B2C/B2B

1) Income level/Revenue?

2) Housing type/# Employees?

3) Age or Gender/Employees role?

Target

Keep it simple & save time and purchase the mail list from us. One stop shopping!

Page 12: Addressed Admail 2007

2. Offer

What are you offering?

Your “mail moment” has 3 seconds to catch their attention.

1) Relevent to your services

2) Unique Selling Feature

3) High perceived value

4) Motivate User to take Action

Read more about HEADLINES & COPYWRITE!

Offer

Learn more in our Direct Mail Education Center. One stop shopping!

•Use Discounts•Trial Samples•Guarantees•Contests/Sweepstakes

Page 13: Addressed Admail 2007

3. Creative

Make it appealing to your clients. Are your clients professional? Trendy? Older? This cluster of demographics should be spoken to in your design/pictures/creative. Crea

tive

Customize our professional templates online professional or have our designers make you something! One stop shopping!

Page 14: Addressed Admail 2007

PERSONALIZATION

• Cross Marketing with Direct Mail can boost your ROI by upto 500%

• Postcards have the highest read rate out of all direct marketing campaigns

• Variable Data printing and personalization boosts response rate up as much as 44%*

• Personalization married with colour drive response rates up to 135%*

• VDP, Colour, & pURL’s increase upto 500%*

• *US Postal Service

Page 15: Addressed Admail 2007

The Cost of Addressed Admail

1.Mail Lists

Consumer Lists $170/1000 contacts

Business Lists $290/1000 contacts

2.Graphic Design Work

3.Printing

4.Postage(as low as 41 cents-2008)

5.Mail Services

You could patch this all together yourself but think of the time and money you’ll waste.

Page 16: Addressed Admail 2007

Create Your Campaign in Under 10 MinutesWe’re built on your success. Create campaigns from the convenience of your home and grow your business with direct mail.

You can:

•Upload or Create and design print products with our easy to use online design tools

•Purchase mail lists online

•Create Email marketing

•Track your direct mail ROI with PURLS

Page 17: Addressed Admail 2007

HAPPY MAILING!

WWW.MYEASYMAILMAKER.COM