Adobe in Technical Communication and Instructional Design

Introducing Adobe® Technical Communication Suite

Introducing Adobe® Systems Key Statistics

Adobe FY 2007 $3BnProjected Revenue

Years in Business 25

Products 80+

Employees 6,000

Worldwide Offices

Corporate Headquarters – San Jose, California

Adobe revolutionizes how the world engages with ideas and information

Adobe Creative Suite started the revolution

Today the Revolution continues…

…this time in Technical Communication

Adobe FrameMaker 8Pristine Print, PDF and XML

Single-source authoring and multi-channel publishing

Unstructured and structured modes

WYSIWYG XML for everyone

Full DITA support out-of-the-box

Dynamic rich media content (3D & Flash)

Unicode and Double-byte support

Evolution Timeline

Adobe®FrameMaker® 8

Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007

Technical Communication

Author and PublishDocumentation

Adobe RoboHelp 7RoboHelp 7 and RoboHelp Server 7 announced on

September 25th!

Landmark release! the biggest in RoboHelp’s history

Now with Unicode and double-byte support

Vista and Office 2007 is new in RH7

New HTML editor with no “kadov” tags

FlashHelp, WebHelp, Adobe PDF, HTML Help, WinHelp, JavaHelp, Oracle Help for Java and XML

Help Author’s tool of choice

11

Evolution Timeline (cont’d)


Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007



Adobe®RoboHelp® 6


Online Help Systems & Knowledge Bases

Adobe RoboHelp 7: Special Customer Appreciation Upgrade

Product Description PriceAdobe® RoboHelp® 7Upgrade You own Adobe RoboHelp 6

Upgrade You own any previous version of Adobe RoboHelp, RoboHelp Pro, RoboInfo®, RoboHelp Office Pro, RoboHelp Office Pro for .NET RoboHelp

$499

Full $999

Adobe® RoboHelp Server® 7 (English Only)Upgrade You own Adobe RoboHelp Server 6

Upgrade You own RoboHelp Pro , RoboHelp Pro for .NET RoboEngine® Connectivity Pack

$999

Full $1,999

$79

$160

Adobe Captivate 3Engaging software demonstrations,

simulations and quizzes

No programming or multimedia skills are required

Flash Output can playback in 98% of all internet-connected desktops

Post-recording Edit suite and Full Motion Recording (FMR) editor

Industry leading tool in eLearning

14



Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007



Adobe®RoboHelp® 6



eLearningSimulations & scenario

based training

Adobe®Captivate® 2



based training

Design Engineering ChallengesSharing 2D bitmaps of CAD models is

ineffective

Sharing native CAD files risks theft of Intellectual Property (IP)

Difficult to share 3D designs with technical and non-technical users

Not everyone has a CAD applications or required skills to operate one

Everyone has different proprietary viewers

Adobe Acrobat 3D 8Superset of Acrobat Professional with

3D design collaboration

Repurpose 3D design assets

Retain control of your native CAD files

Apply PDF security to avoid IP theft

Use the Free Adobe Reader to interact with 3D designs

Plus all the features of Acrobat Professional

17



Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007



Adobe®RoboHelp® 6




based training




based training

Adobe®Acrobat® 3D®

Version 8

Engineering Design3D Design Collaboration

Today all the pieces fall into place for Technical Communicators

Introducing Adobe Technical Communication Suite


based training

20


Adobe®Technical

Communication Suite


Adobe®RoboHelp® 6

Adobe®Acrobat® 3D®

Version 8



Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007



Engineering Design3D Design Collaboration




based training

Adobe®RoboHelp® 7

End-to-end solution for authoring,

managing, and publishing technical

information and instructional

design documents in multiple

languages and formats

defining Adobe Technical Communication Suite

Adobe Technical Communication Suite Solutions

Installation guides Regulatory noticesUser manuals Maintenance information,Support documentation Help systemsReference information context-sensitiveuser assistance knowledge basesSelf-paced training Software simulationsshow-me demonstrations performancesupport 3D Engineering documentsPDF reviews Advanced Forms More!

700+ million PCs115 million devices

Widest Reach in the World

89%PCs

98%PCs

Much more than a bundle: well-integrated features

Initiate an Adobe Captivate recording directly from FrameMaker

Bridge the gap between static and engaging Tech Docs

File > Adobe Captivate > Edit with Adobe Captivate

Edit further in Adobe Captivate, Save and Exit


Initiate an Adobe Captivate recording directly from RoboHelp

Import step-by-step Captivate files for a hybrid experience

Right-click > Edit with Adobe Captivate

Edit further in Adobe Captivate, Save and Exit


Create pristine PDF documents using Distiller

File > Save As PDF (Send for Review)

Leverage 3D design assets in your Frame documents

Use Acrobat 3D toolkit to create exploded views and animations


File > Save As PDF (Send for Review)

Generate PDFs with hyperlinks, bookmarks and security

Import 3D PDFs into RoboHelp as Baggage files

Add 3D PDFs into WebHelp and FlashHelp via TOCs and skins

FrameMaker & RoboHelp: Groundbreaking integration!

Author and Publish pristine Print, PDF and XML in FrameMaker

Engaging content: 3D models, Captivate movies and screenshots

“Live” link FrameMaker books in RoboHelp

“Update” RoboHelp projects when FrameMaker source changes

Enhanced versions of FrameMaker and RoboHelp are included in the Suite!

Author and Publish pristine Print, PDF and XML in FrameMaker

Use all four products together: well-integrated solution

Leverage 3D CAD design in your technical documents

Author and Publish Online Help and Knowledge bases

Add show-me, let-me and quiz-me Flash movies

Enhanced versions of FrameMaker and RoboHelp are included in the Suite!

Adobe Technical Communication Suite: UNBEATABLE PRICE

Full Versions $899 $999 $699 $995

TOTAL

$3,592 $1,599

SAVINGS

$1,993(56%)

Upgrade $299 $499 $299 $545(non 3D to A3D

$999$643(39%)

$1,642

Upgrade Eligibility:Any FrameMaker version or any version of eHelp, Macromedia or Adobe RoboHelp, RoboHelp Office, RoboHelp Office for .NET, or RoboInfo

Macromedia Captivate and Adobe Captivate 2 or 3

Rave ReviewsThe Adobe Technical Communication Suite is revolutionizing the

industry for technical communicators and writers. Instead of

using a handful of individual products to complete projects,

technical communicators can streamline workflows, reduce

opportunities for error, add interactivity and rich media to

technical documents and help systems, as well as improve

collaboration in the review process; all by using the only single

major software solution available on the market today – Adobe’s

Technical Communication Suite. As a long time industry veteran,

I’m impressed by the level of integration and features found in

the suite and recommend it as the fundamental software for

anyone in technical communication to own.”

--Kevin Siegel, Founder and President, IconLogic

DEMONSTRATION

RJ Jacquez, Senior Product EvangelistAdobe Technical Communication Suite

[email protected]