Social Recruiting 101

ADP/Virtual Edge User Community July 26, 2012Presented by

Carmen HudsonRecruiting Toolbox

Two Hour Tour

• Introductions – personal comfort with social media

• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity secret sauce

• Measuring successAdvice Opinions and examples along

the way

Ground Rules

• Turn your phones ON• Hashtag is #adpvesocial• Embedded Q&A• Let’s have a good time!• My goal: to show you at least one

shiny object that will blow your mind

There will be dancing

Hello.

Peopleshark’s Philosophy

• Social media is here to stay– But email isn’t

• Linksters think very differently about privacy, freedom of speech and information transparency

• We live in exciting times – you can ride the wave or sit on the sidelines (either is OK)

• The old rules/laws of HR still apply (and that’s a good thing!)

You’re worried about…

• Productivity• ROI• Public nature of social media• Company image• Management buy-in• Legal troubles• What else?

Two Hour Tour

• Introductions – personal comfort with social media

• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity secret sauce

• Measuring successAdvice Opinions and examples along

the way

Where do your candidates hang out?

LinkedIn Innovation

Twitter is great for sourcing.

Highlight is awesome. And creepy.

Trend: Centralizing Activity

Trend: Social Profiles

Trend: Reverse Referrals

Trend: Mobile

Trend: Social Media Management

• Dedicated resources• Distribution/Productivity• Measurement• Monitoring and Listening

Two Hour Tour

• Introductions – personal comfort with social media

• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity (the secret sauce)

• Measuring successAdvice Opinions and examples along

the way

I stole this from marketing

Create a roadmap

Career Site

Social Media Presence

Individual Recruiting Activity

CRM + ATS

Inbound/Outbound Social Recruiting “Team” (Micro +

Macro)

Specialized social media applications

Talent Community

Managing your social life

What to measure

• Career site Google analytics• Friends, fans, followers, influence,

engagement over time• Source of hire and source

effectiveness• Time spent/productivity• Candidate quality

Let’s Dance!

Please connect with me• Twitter: @Peopleshark• LinkedIn: www.linkedin.com/in/carmenhudson• www.recruitingtoolbox.com

Upcoming events• ERE Expo

– Sept 5-7 Hollywood, FL

• Mrecruiting Camp– Sept 14 Atlanta, GA

• SourceCon– Sept 20-31 Dallas, TX

• Recruiting Toolbox Leadership Lab– Sept 26-27 Mountain View, CA