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Andrew Fisher General Manager, Technology @ajfisher http://bit.ly/mobsoc-retail

ad:tech Melbourne - Mobile and social strategies for retailers

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For consumers, engaging with retail brands is all about shopping. For channel strategies however, context drives consumer behaviour and must be considered before anything else.Presented at ad:tech Melbourne, March 31, 2011

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Page 1: ad:tech Melbourne - Mobile and social strategies for retailers

Andrew FisherGeneral Manager, Technology@ajfisher

http://bit.ly/mobsoc-retail

Page 2: ad:tech Melbourne - Mobile and social strategies for retailers

15%mobile traffic to

5%but only

revenue

non-mobile sites

Page 3: ad:tech Melbourne - Mobile and social strategies for retailers

Social commerce is taking off

Page 4: ad:tech Melbourne - Mobile and social strategies for retailers

It's all shopping

to your customers

Page 5: ad:tech Melbourne - Mobile and social strategies for retailers

Context drives

behaviour

Page 6: ad:tech Melbourne - Mobile and social strategies for retailers

Hunter

Page 7: ad:tech Melbourne - Mobile and social strategies for retailers

Gatherer

Page 8: ad:tech Melbourne - Mobile and social strategies for retailers

Urgent now

Flickr / CC: Ed Yourdon & Lulemon Athletica

Page 9: ad:tech Melbourne - Mobile and social strategies for retailers

Repetitive now

Flickr / CC: Mark Hillary

Page 10: ad:tech Melbourne - Mobile and social strategies for retailers

Bored now

Page 11: ad:tech Melbourne - Mobile and social strategies for retailers

Peers

Page 12: ad:tech Melbourne - Mobile and social strategies for retailers

Suggestedconversati

on

Page 13: ad:tech Melbourne - Mobile and social strategies for retailers

Brand conversation

Page 14: ad:tech Melbourne - Mobile and social strategies for retailers

Questions from you

Challenges with social media.

Have you got a mobile strategy yet?

Changes in behaviour around mobile

Customers interacting with social media in different ways

Customers are in “non-traditional” SM segments