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Presented By: Gaurang Trivedi & Alpesh Patel Advance SEO & Online Marketing Tactics

Advance SEO Training - Professional SEO Techniques

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Advance SEO Training Manual for Professional SEO Experts. Professional SEO Techniques for SEO Experts.

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Page 1: Advance SEO Training - Professional SEO Techniques

Presented By:

Gaurang Trivedi & Alpesh Patel

Advance SEO &

Online Marketing Tactics

Page 2: Advance SEO Training - Professional SEO Techniques

INDEXINDEX

2

Proven SEO Methodology

A Broad View of The SEO Process

A Glance at Our On Page SEO Process

A Glance at Our Off Page SEO Process / Link Building

CTA Marketing and Conversion Optimization

Process of Search Engine Marketing

Process of Social Media Optimization / Social Media Marketing

Website Branding

Online Search Engine Reputation Management (ORM)

Innovation Through Analytics

How Important is Google Webmaster Tool

Conclusion

Page 3: Advance SEO Training - Professional SEO Techniques

3Proven SEO MethodologyProven SEO Methodology

Initial Consultation:The initial consultation is important, especially if someone is not familiar with SEO or SEM. Without an in-depth understanding of clients business, goals and objectives, our hands are tied. We will study clients business, competition and current status in an effort to develop the most effective internet marketing strategy for client company.

Market Research:We research and identify targeted markets - segmenting customers based on their internal and external needs and values.

Competitive Research:We research competitors on the basis of natural SEO and SEM strategies and identify the optimal marketing strategy in their require industry.

Internet Marketing Plan:We design a comprehensive project plan designed to meet client marketing objectives, perform keyword research and work with client to prioritize targeted keyword list.

Implementation:We work closely with client on each and every step of the project plan. Nothing is implemented unless approved by client first. We measure results every month, make the necessary improvements and work to meet clients needs and goals.

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A Broad View of The SEO A Broad View of The SEO ProcessProcess

Step 1: On-Page Optimization

Step 2: Off-Page Optimization / Link Building

Step 3: Tracking

Step 4: Analyze. Implement. Track. Repeat

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Page 5: Advance SEO Training - Professional SEO Techniques

5A Glance at On-Page SEO ProcessA Glance at On-Page SEO ProcessOn-page optimization is the process of creating a search engine friendly, cleanly coded, themed webpage by implementing specific natural keyword proximity or prominence and integrating all of the up to date SEO elements into website.

Educating you about the SEO process

Learning about your business

Tracking implementation and analysis

Website restructuring recommendations and

implementation

Keyword research and keyword mapping

Page creation and on-page SEO implementation

Deep linking

Broken link analysis

XML Sitemap Implementation

RSS feed submissions

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6A Glance at On-Page SEO ProcessA Glance at On-Page SEO Process

On page Factors to Consider: Page size

Title Tags

Description Tags

Alt Tags / Anchor Text

Keyword Proximity

Unique Non-Spammy Content

Outbound Links

Internal Link Structure

Navigation Coding

HTML or CSS Validation

CSS and Javascript

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Page 7: Advance SEO Training - Professional SEO Techniques

7A Glance at Off-Page SEO Process / Link A Glance at Off-Page SEO Process / Link

BuildingBuildingLink building is the art and science of strategically acquiring quality links from websites with Page Rank, relevancy and unique content. This is a tedious, powerful, critical process. In order to achieve great search engine placement, we need to execute a well-rounded ongoing link building campaign.

Basic Steps in Off-Page / Link Building:

Competitor Link Audits

Research of potential link partners

Negotiations and acquisitions of link

partners

Monitoring of all links

Reporting of all links

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Page 8: Advance SEO Training - Professional SEO Techniques

8A Glance at Off-Page SEO Process / Link A Glance at Off-Page SEO Process / Link BuildingBuilding

Link Building Strategies Include:

Anchor Text Optimization .GOV .EDU .ORG Link Campaign Competitor Link Audits & Analysis Social Book marketing Press Release Optimization Article Optimization Blog Promotion Classified Ads Link Tracking and Monitoring Anchor Text and Link Saturation Reports

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Page 9: Advance SEO Training - Professional SEO Techniques

9A Glance at Off-Page SEO Process / Link A Glance at Off-Page SEO Process / Link

BuildingBuilding

We repeat the techniques mentioned above until we are in the top 10, if not #1, on Google and are 100% satisfied with SEs placement for 3 specific keywords. Once satisfactory placement has been achieved, we move to the next set of (3) keywords.

We focus on 3 keywords at a time but you may go after an unlimited # of keyword phrases over the life of your campaign. Without executing a strong link building plan, you will fail to achieve and sustain top 10 placements on the major search engines.

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Page 10: Advance SEO Training - Professional SEO Techniques

10CTA Marketing and Conversion CTA Marketing and Conversion

OptimizationOptimization

Are you driving traffic to your website? Are the visitors converting to a "lead"? Beyond traffic, converting visitors to customers is the only thing that matters. Our job is to make sure we are taking as many visitors as possible and send us quality lead.

What good is traffic if the visitors never convert into customers?

To improve conversions you must improve call to

action

To improve call to action, you must understand

your customer

To understand your customer, you must analyze

visitor behavior

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Creating a Conversion Friendly Website:

CTA Marketing and Conversion CTA Marketing and Conversion OptimizationOptimization

With the help of Google analytics, we are able to figure out what visitors are doing and how to change content, site structure and designs to force visitors in the lead path. We test variations of design, pages and placement to make sure each page is performing to its greatest potential.

Split testing is a well known technique used to figure out what happens when someone lands on your page and how to optimize the page for conversions.

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Page 12: Advance SEO Training - Professional SEO Techniques

12Process of Search Engine MarketingProcess of Search Engine Marketing

Search engine marketing or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term "search engine marketing" has been unpredictable.

Search Engine Marketing – SEM includes:

Search engine marketing through submitting your website to

leading search engines Research of potential link partners

Search Engine Marketing Through Submitting Your Website in

Directories Monitoring of all links

Search Engine Marketing Through Posting Trade Leads

Search Engine Marketing through Pay Per Click ( PPC )

Management

Search Engine Marketing by In depth Keyword Research

Search Engine Marketing by One Way Link BuildingWe recommend clients to apply some fund for PPC till site starts appearing in search results in a natural way.

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Page 13: Advance SEO Training - Professional SEO Techniques

13Process of Social Media Optimization / Social Process of Social Media Optimization / Social Media MarketingMedia Marketing

Social media optimization (SMO) is the process of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization - SEO.

There are two categories of SMO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

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14Process of Social Media Optimization / Social Process of Social Media Optimization / Social Media MarketingMedia Marketing

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Original five rules for conducting social media optimization are:

Increase your link ability

Make tagging and bookmarking easy

Reward inbound links

Help your content travel

Encourage the mash up

Get communities connected

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Page 15: Advance SEO Training - Professional SEO Techniques

15Website BrandingWebsite Branding

Useful Website Branding using innovative web marketing and advertising techniques to reach out the most targeted audience effectively. All campaigns are unique and custom designed as per the client’s requirements, market segment, budget etc. for maximum ROI (Return on Investment).

How Online Website Branding Works:

Visual Impact - Web Design and Development, aligned to

client’s corporate theme, colors, logo, print media etc.

Internet Advertising - Reach out to targeted audience via Google

PPC, Banner Advertising, Text Link Ads and targeted ads in

industry sites.

Internet Marketing - To make more popular brand via top search

engine rankings for targeted keywords using SEO, Affiliate

Marketing, Community Marketing, Press Releases, Article

Submissions, Blog Marketing, Social Media Optimization and

Email Marketing.

Reputation Management - Brand = Reputation. Search Engine

Reputation Management Services.

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Online Search Engine Reputation Online Search Engine Reputation Management (ORM)Management (ORM)

The goal is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online opinion about it.

Online Reputation Management is the strategy of an entity to manage the online buzz and sentiment about itself by engaging people positively.

Online Reputation Management is growing importance by the day. With information spreading lightening fast on internet, monitoring search results for your brand, trademark or product becomes extremely important.

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Page 17: Advance SEO Training - Professional SEO Techniques

17Online Search Engine Reputation Online Search Engine Reputation

Management (ORM)Management (ORM)Specifically, the online media that is monitored in ORM is:

Traditional or mainstream websites

Social networks

Consumer Review sites

Sites which allow reviews of individuals

Collaborative Based Sites Such As Wikis

Article Submission Directories

Social news/bookmarking sites

Collaborative Research sites such as Yahoo Answers,

Rediff Q&A

Independent discussion forums

User-generated content (UGC)

Blogs

Blogging communities

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Innovation Through AnalyticsInnovation Through Analytics

Who – What – Why – When – WhereWho – What – Why – When – Where

Without looking at the results of search engine marketing campaigns, the rankings for any keyword phrases we've targeted, where traffic comes from, what keywords are driving traffic and conversion rates, client’s business will remain idle. It is important to review all core data or metrics on a monthly basis and make changes to improve all active marketing campaigns.

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Innovation Through AnalyticsInnovation Through Analytics

We are experts in using Google Analytical tools, which includes:

Number of unique visitors each month

Industry Benchmarking

Tracking visitors – Country, State and City

Website Page Views

Browser Capabilities

Referral Traffics

What search engine is driving the most traffic

What keywords are driving the most traffic

Ranking Reports

Campaign data

Conversion leads/sales data

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How Important is Google Webmaster ToolHow Important is Google Webmaster Tool

Do you know what is happening at your Website?

Do you know your website statistics?

Are there any areas which the Google bot’s cannot

go through?

Do Google look your site the way you want them?

Google Webmaster Tools aims to gives information about Overview, Diagnostics, Statistics, Links, Sitemaps and Tools.

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How Important is Google Webmaster ToolHow Important is Google Webmaster Tool

The first step to increasing your site’s visibility on Google is learning how our robots crawl and index website.

Crawl info: You can make sure that Google have access

your site, and see when Googlebot last visited.

Robots.txt file validation: You can input your robots.txt

and it will give you reply if it is ok or not.

Website content: View top content from your site and

see the words that other sites use to link to your site.

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How Important is Google Webmaster ToolHow Important is Google Webmaster Tool

Seeing How Your Website Seeing How Your Website PerformsPerformsA second step is learning what drives traffic to your site.

Top queries: Find the top queries that drive traffic to

your site and where your site is included in the top

search results. This will let you learn how users are

finding your site. It also shows impressions and CTR

(Click Through Ratio) of your top queries.

Indexing information: See how your site is indexed and

which of your pages are included in the index.

Site Performance: This page shows you performance

statistics of your site. You can use this information to

improve the speed of your site and create a faster

experience for your users.

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Page 23: Advance SEO Training - Professional SEO Techniques

23ConclusionConclusion

Industry Analysis and Plan Execution

Integrate up to date all SEO Elements into Websites

Acquire Quality Back links

Analyze Visitors Behavior

Increasing sites visibility through SEM

Incorporating third-party community functionalities in SMO/SMM

Online Content Sharing

Branding a websites or adverting for getting targeted audience

Online Website Reputation Management

Tracking and Data Analysis

Report Customization

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If you have any question, please feel free to contact me.

E-mail: [email protected] [email protected]

Skype: gaurang_tri

Visit me: http://gtseoprofessionalindia.co.cc/

Thank You!!

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