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advertisement,meaning, definition,advantages, types of advertising

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Page 1: Advertisement ppt

ADVERTISEMENT

Page 2: Advertisement ppt

MEANING

• The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’.

• Ad – towards• Verto – I turn• Literally it means to turn the people’s

attention to a specific thing.

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• Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy.

weeler .

D E F I N I T I O N

Page 4: Advertisement ppt

Functions

To differentiate the product from their competitors

To communicate product information

To urge product used

To expand the product distribution

To increase brand preference and loyalty

To reduce overall sales cost

Creates new demands

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To differentiate the product from their competitors

GARNIER FRUCTICS

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To communicate product information

PONDS AGE MIRACLE

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To urge product used

Fair & Lovely

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To expand the product distribution

WATEEN TELECOM

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To increase brand preference and loyalty

COLGATE

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To reduce overall sales cost

MECCA COLA

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ADVANTAGES

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Manufacturers&

Advertising

Increases and stabilizes the sales turn-over

Maintains the existing market and explores the new

Controls product prices

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Middleman &

Advertising

Guarantees quick sales

Minimum efforts

Makes retail price maintenance possible

Sales forecasting

Publicity

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Sales-force &

Advertising

Facilitates selling

Reduces sales-man’s burden of job

Instills self confidence

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Consumers &

Advertising

Driving –force in decision making

Ensures better quality products at reasonable prices

Saves good deal of time

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Society &

Advertising

Uplifts the living standard

Generates gainful employment oppurtunities

Provides new horizons of knowledge

Upholds the culture of a nation

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LIMITATIONS

Limited capacity Rigid Unbelievable Conditional

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TYPES OF ADVERTISING

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ADVERTISING

Print Advertising

OutdoorAdvertising

BroadcastAdvertising

CovertAdvertising

Public-serviceAdvertising Surrogate

Advertising

Celebrity Advertising

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