ADVERTISEMENTS

WE FAKE IT, YOU BUY IT

THE BATTLE BEGINS…

• An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.

• Any individual or group who is on the receiving end of a commercial or public service message is the audience.

• The desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common.

• Advertising differentiates brands, groups, and causes, ultimately sells brands and calls people to action.

INTRODUCTION

•Advertising Serves as a contemporary visual communication vehicle.•Educates consumers about new products and services.•Increase the sales.•Helps the economy and gives employment to masses.•Raise funds for nonprofit organizations.

THE PURPOSE

• A visual

• A main line of copy

• Body copy

• A tagline

• Sign-off

ADVERTISEMENT'S BASIC ELEMENTS

•The TV commercial is generally considered the most effective mass-market advertising format.

•Virtual advertisements may be inserted into regular television programming through computer graphics.

•More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events.

TELEVISION ADVERTISING

• It is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server.

• Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

ONLINE ADVERTISING

PRESS ADVERTISING

• Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.

• This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics.

• A form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper.

BILLBOARD ADVERTISING

• Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic.

• It is placed at locations where masses are present such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

RADIO ADVERTISING

• Radio advertising is a form of advertising via the medium of radio.

• Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.

HIERARCHY OF BUYING A PRODUCT

•Awareness

•Knowledge

•Liking

•Preference

•Conviction

•Purchase

•Due to extensive advertising, Croma was able to allure its customers towards selling of its products.•The Croma outlet sold its consumer an air conditioner with an assurance of good and upright services. •According to them, they provided with services which were in their best of capacity.

•After a lot of deliberations, the consumer bought the split-AC for the first time. •However, the AC duct malfunctioned.•The dissatisfied consumer called the service center. But their promises turned out to be fake and phony.

PRODUCER CONSUMER

THE ACTUAL FIGHT

WHAT WE LEARN?

•The quest for service quality has been an essential strategic component for firms attempting to succeed and survive in today’s fierce competitive environment.

•While marketing scholars have emphasized the importance of customer satisfaction, few studies have examined in detail consumers' responses to dissatisfaction.

•Whenever a consumer tends to buy a product, be it a packet of chips or an Audi, it is extremely necessary to consider and re-consider after buying. The producer finishes his job after selling his product. It is for the consumer who has a long term relationship with that product.

CUSTOMER SATISFACTION

• Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation.

• In a survey of nearly 200 senior marketing managers, 71% responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.

• It is seen as a key performance indicator within business.

• In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

THANK YOU!!

DEAR PRODUCERS,SORRY, BUT CONSUMERS ARE TOO SMART TO BE FORGED.