Affiliate Marketing

Affiliate = (การนำ�าไปสู่ ) การสู่มาคมที่��ใกล้�ชิ�ดก�นำ

Marketing = การตล้าด

Affiliate Marketing = การตล้าดแบบสู่มาคมหร�อคค�า

Affiliate Marketing

Affiliate Marketing

Agenda

Affiliate Marketing

◊ Business model ◊ Affiliate marketing in Thailand ◊ Reseller's earning in affiliate marketing ◊ Affiliate program providers

Google AdWords Wording Research

◊ Case study ◊ Hypothesis & results

Affiliate Marketing Model

Affiliate / Reseller

BuyerSeller

Leads Buyer to Seller’s website Buyer visits Reseller’s website

Seller pays $ to Reseller

Affiliate Marketing Websites (Thailand)

ReadyPlanet.com

1

1


ReadyPlanet.com


1

ido24.com


Jeedjard.com


Silkspan.com

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs









Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Niche-Content Websites = Websites providing knowledge of particular things or product/service information




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Private Websites = Any websites of particular things.




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Private Websites = Any websites of particular things.




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Product Review Websites = Websites providing knowledge or information of products or services as a buying guide prior to making decision.




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Blog = Web Pages a person creates to share personal interest to public

● No website required● Make ad link directly to seller’s website (with my ID)

● Pay advertising cost to Search Engine




◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Pay Per Click (PPC) Advertising on Search Engine

http://www.readyplanet.com/af.php?aff_id=my ID

Affiliate Program Providers

Commission Paying Management

Affiliate Program Providers

Affiliate / Reseller

BuyerSeller

Leads Buyer toAffiliate Program Provider website

Buyer visits Reseller’s website

Provider pays $ to Reseller

Affiliate Program ProviderRedirects buyer to Seller’s website

Seller pays $ to Provider

> Business Model

Affiliate Program Providers > Leading Affiliate Program Providers

Affiliate Program Providers > How to Register

45 - 80%Commission

10 - 45%Commission

Affiliate Program Providers > Advantages

Affiliate / ResellerSeller Affiliate Program Provider

◊ More channel to sell products

◊ No need to develop affiliate program systems

◊ High-revenue business ◊ Reduce tasks with one Registration account

◊ Never be cheated

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study



> Case Study



> Case Study



> Case Study



> Case Study

Google AdWords – Wording Research > Hypothesis

1) ข้�อความโฆษณาที่��ม�ล้�กษณะที่��แตกตางก�นำ ม�ผล้ตอความสู่นำใจข้องผ�ร�บสู่��อ อย่างม�นำ�ย่ย่ะ

2 ) ล้�กษณะค�าโฆษณาที่��ใชิ�ได�ผล้ก�บสู่�นำค�าประเภที่หนำ+�ง อาจให�ผล้ตอบร�บที่��ตางก�นำ ก�บสู่�นำค�าอ�กประเภที่หนำ+�ง

สมม�ติ�ฐาน

Google AdWords – Wording Research > Result

หมวดคำ าโฆษณาลั�กษณะการใช้� Wording

Hard-Selling ที่�าให�สู่งสู่�ย่ ให�ข้�อมล้ตรงไปตรงมา

ล้ดนำ�,าหนำ�กLifestyle

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กล้�องวงจรป-ดB2C

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ป.าย่โฆษณาB2B

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Affiliate Marketing - End

Thanks Everybody