A website owner receives a commission for generating a transaction

When customers pass through to the merchant site, the merchant pays the website owner for facilitating the referral.

Amazon.com started in 1996 Amazon granted patent in 2000 80 % of Affiliate Programs use CPS

(Cost per sale) as compensation 19 % use CPC (Cost per click) 1 % use other methods

Best sites have high quality content (Sony.com)

2005 Google downgraded ranking of sites that have duplicate content

Commissionjunction.com large affiliate set up program

Passively serve links from a catch all page

Content affiliates attract audiences by offering deep level of subject information

Search affiliates buy keywords and live on arbitrage between click cost and affiliate sales payment on conversions

Affiliation programs can monetize websites American Express, Sierra Club, Amazon

Affiliatesummit.com Commission Junction CJ.com

› CJ marketplace for publishers› CJ for Advertisers

Clickbank.com digitally delivered products

Google.com/ads/affiliatenetwork Linkshare.com Shareasale.com

Affiliatesalert.com Buildanichestore.com Associate-o-matic.com

Discover key affiliates 20% of Affiliates bring 80% of business,

concentrate on them CJ and Google standards of conduct

Advertiser Publisher End User Service Provider Technology Provider Click Publishers link

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