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  • Product Management AGSM Class!

    1!Strategy. Structure. Results.!Chris Grannell!

  • 2!

  • 5!

  • 6!

    PRODUCT

    LIFECYCLE!ADOPTION CURVE!

    MARKET "

    ECOLOGY!

  • Product Lifecycle

    7!

    NON-FACT ALERT: "

    it is not certain that all products die!

  • Product Lifecycle

    8!

    NON-FACT ALERT: "

    it is not certain that all products die!

  • Product Lifecycle

    9!

  • iPad !! Released April 2010!

    !! Sold 3 million of the

    devices in 80 days!

    !! 75% of the tablet

    market!

    10!

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  • Adoption Curve

    12!

    FACT ALERT: "

    all products have early, middle and late adopters!

    3.5% 12.5% 34% 34% 16%

  • 16!

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  • 17!

  • Market Ecology

    18!

    HANDY TIP:!

    Its usually easy to tell where you are!

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  • Market Ecology !! Gauses principle of competitive exclusion: two identically-positioned competitors cannot occupy the same space indefinitely!

    !! !

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    19!

  • A bit about Innovation

    21!

  • 23!

  • Thank you !! www.grannellmarketing.com!

    !! www.twitter.com/chrisgrannell!

    Chris Grannell! Strategy. Structure. Results.! 25!