Alfons Cornella

Infonomia 2007 © Infonomia.com 2006 1

Alfons Cornella

founder & presidentInfonomia.com

the “new”and the “best”in teaching innovation...



ourstandpoint?


infonomia =idea editors,

& innovation servicessince 1995


innovationeditors

innovationservices

knowledgeprojects

resourceshow companies

do innovatehow you

can innovate


understanding, explaining & fostering

innovationin organizations

mission, in brief


1) by detectingthe best ideas

and experiences, both in Spain and the World

how


innovatorsat cities


innovatorsat sectors


2) by explaining newideas and experiencesin different formats:web, journal, books,

events video, etc

how





3) by connecting peopleto act

on what’s next…

how


a networkof 15000 restlessbusiness minds,in Spanish(“unquiet” people)



4) by designing anddeveloping projects withactual companies to helpthem foster innovation

how


so far, we havedocumented

600innovative experiences

in Spain


we have learnedsome things

although we have doneno serious scientific

research…


whatmanagement is


f: resources results

management =

Management aims at transforming resources into results; that is into value for a whole set of agents.

So it converts complexity and specialization into performance


product

market

resources

Infonomia 2007 © Infonomia.com 2006 23http://www.rotman.utoronto.ca/integrativethinking/

academic setting: narrow specialization ?


product

market

resources


product

market

resources


product

market

resources


business problems are now (very) messyand require a miscellaneous approach

http://www.rotman.utoronto.ca/integrativethinking/


product

market

resources

MGMTneed fora balancedmanagementmindset

Infonomia 2007 © Infonomia.com 2006 29www.rotman.utoronto.ca




manufacturing mindset

marketing mindset

innovation mindset

MFG

MKG

INN


so, the question may well be not to insist on wedging innovationinto current management programs,but to make management programsbuy into the (new) innovation mindset



productividad

innovación

persona organización

manufacturingline

imaginativeindividuals

productiveindividuals

systematicinnovation

productivity

innovation

individuals organization

a challenge


whatinnovation is


f: ideas value

innovation =

innovation transforms ideas into valuefor customers, and so bringing a profit

that has to be sustainable for the company


The Carolina Entrepreneurial Initiativehelps UNC students, faculty and staff learnto transform ideas into sustainable enterprisesthat create value.

www.unc.edu/cei


ideas value

results

mgmt


product

market

resources

results

ideasvalue

mgmt


Now, all management may becomeinnovation management


so much forthe theory…


what really happensto the innovator out there?

Infonomia 2007 © Infonomia.com 2006 44www.entre-ed.org/_teach/tp00.htm



what really NEEDSthe innovator out there?





ideas value

results

mgmt

toolsskills

contactstips


tools todiscover opportunities…

ideas value

results

mgmt


discoveringproblemslooking

for a solution…


rather thansolutionslooking

for a problem…

Infonomia 2007 © Infonomia.com 2006 54www.leatt-brace.com




tools forvalue analysis…

ideas value

results

mgmt

Infonomia 2007 © Infonomia.com 2006 58Innovation, the five disciplines, Carlson & Wilmot, SRI 2006

needs approach benefits competitors

Infonomia 2007 © Infonomia.com 2006 59Innovation, the five disciplines, Carlson & Wilmot, SRI 2006


NeedsApproachBenefitsCompetitors

Innovation, the five disciplines, Carlson & Wilmot, SRI 2006


tools for networkingand matchmaking…


composietenteam.nl

Infonomia 2007 © Infonomia.com 2006 63www.elegantembellishments.net


www.carriere.es


new energy stems fromconnecting “free radicals”



www.demo.com


www.pecha-kucha.org


www.vator.tv


tools forpayback management…

ideas value

results

mgmt


Infonomia 2007 © Infonomia.com 2006 72Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)

Infonomia 2007 © Infonomia.com 2006 73Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)


iridium

Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)


iPod

Payback, reaping the rewards of innovation. J.P Andrew & H.L. Sirkin (2006)


conclusions


a differentstyle is coming…


Infonomia 2007 © Infonomia.com 2006 79www.ycombinator.com


http://localglobe.blogspot.com/2007/02/y-europe-can-seed-growth-of-its-new.html


fromlearning innovation

toliving innovation

Infonomia 2007 © Infonomia.com 2006 82www.krabbesholm.dk


innovationis innovators…


new critical verbs:find

valuematch


different tracks fordifferent profiles and

goals:art, science, social

innovation


the contextis critical…

Infonomia 2007 © Infonomia.com 2006 87J.M. Zabala, Expansion 04sep07



we try…


1

weWATCH

what’s next

weFEED you

smartly

2 3

weCONNECT youto opportunities

4

weHELP you

act upon them

publicopenfree

privateon demandfee

DETECTING EXPLAINING CONNECTING PROJECTS


infonomia.comcada día, una idea

a new day, a new idea

Business

Alfons Cornella