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Selling the Shoreline,

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  • 1. Alice Ruggiero Real Estate Services ProposalREALTOR Licensed AppraiserPrepared Especially for:1236 Main Street, Branford CT117 North Main Street, Southington CT You!477 South Broad Street, Meriden CT265 Hazard Avenue, Enfield CTPhone

2. Dear Sir or Madam,Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 AllPoints Realtyand I are best positioned tomarket and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment tomaking your home selling experience a complete success.CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood and we believe that we know what isimportant to you during this process:1. That the selling process runs smoothly without hassles2. That your agent keeps you informed of all vital information throughout the sale3. That your home sells quickly4. That you receive the best possible price and terms for your homeI look forward to working with you as we achieve the goals above.Sincerely,Alice Ruggiero 3. CENTURY 21 at a GlanceThere are many realty signs on front lawns these days, but only one can offer representation in over 70 countriesthrough a network of more than 120,000 real estate professionals. Founded in 1971 Part of the Realogy Franchise Group Century 21 Real Estate LLC is the franchisor of the worlds largest residential real estate salesorganization Operate in approximately 8,000 offices around the world Considered the most recognized name in real estate,* ours is the brand that comes to mind most whenconsumers think of real estate servicesWe strive every day to better understand your needs to help you complete a successful transaction for yourhome. We embrace your goals as our own.This is why the CENTURY 21 System is The Gold Standard.*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equaldecision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awarenessquestions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16and November 15, 2009 by Millward Brown, a leading global market research organization. 4. As a CENTURY 21 professional I will... Provide you with professional, personalized service Monitor details and coordinate marketing activitiesMarketingfor the sale of your home Show your property to qualified buyers Present all written offers Facilitate the closingOur proven Marketing System also offers traditional and proprietarymarketing tools, systems and services to help get your home sold,including: Website Listing Distribution Network National AdvertisingCENTURY 21 Internet Marketing Program: Local Advertising www.century21.comGlobal Referral Network Seller Service Pledge Neighborhood ProfilesMortgage Services Targeted E-mail CommunicationPreferred Client Club Marketing Social Media Website Direct Mail Marketing- Facebook Fine Homes & Estates Digital Magazine- TwitterBuyer lead distribution program- YouTube(LeadRouter)- Flickr Client lead reporting tool (Golden Ruler) 5. An Industry Leader For the past decade, CENTURY 21has reigned as the nations mostrecognized brand in real estate! LEADER IN BRAND AWARENESS* For the past decade the CENTURY 21 System continues to hold the strongest presence in the category. With almost universal brand awareness the CENTURY 21 System enjoys the highest brand awareness level when compared to any other real estate organization surveyed. THE MOST RECOGNIZED NAME IN REAL ESTATE* Consumers continue to identify CENTURY 21 as the most recognized name in real estate. Adults surveyed singled out CENTURY 21 by almost 10 percentage points more than the nearest competitor. AT THE TOP FOR LIKELIHOOD TO RECOMMEND* The CENTURY 21 system continues to be one of the top brands leading the industry on likelihood to recommend.*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or solda home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with amargin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization. 6. Our Agents Stand Out from the Crowd Knowledge CENTURY 21 Agents participate in extensive and ongoing formal training to keep us at the top of our field Attentiveness CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information Responsiveness CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goalsUNPARALLELED AGENT EDUCATIONCentury 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industrythrough its award-winning* CENTURY 21 Learning System. CENTURY 21 Agents have access to a comprehensive suite oftraining and skill development programs, designed to help us stay at the top of our game.A TRUE PARTNERReal estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with theright support.*Training Magazines Top 125 for 7 of the last 10 years 7. Celebrating ThreeDecades of CaringFor 30 years, the CENTURY 21 System has been a proud philanthropic partner of Easter Seals.Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to helpimprove the lives of children and adults with disabilities.As one of Easter Seals largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have withthis charity.CLOSINGS FOR KIDSCENTURY 21 supports a program called Closings for Kids, where every one of our agents has the ability tosign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. Sowhen clients choose an agent who participates in Closings for Kids, they will be helping to support theirlocal Easter Seals organization directly through their agent. 8. Alice Ruggiero Joins Century 21 AllPoints RealtyAlice Ruggiero, Sales Associate, Century 21 AllPoints RealtyBranford, CT CENTURY 21 AllPoints Realty is Proud to welcomeAlice Ruggiero, a well-known and well-liked local Realtor. March 9, 2012 Ryan Peterson, General Manager of Century 21AllPoints Realty, has announced that REALTOR Alice Ruggiero is movingher business to his office. Ruggiero, who was previously affiliated with aregional real estate brokerage, made the transition to Century 21AllPoints Realty to access the networks extraordinary technologyprograms and for the benefits of listing clients properties with the numberone brand in Real Estate for over 30 years, Century 21.Alice is excited to accelerate the growth of her business in the communityand to continue delivering her clients the same level of personal servicetheyve come to expect.Ruggieros office Century 21 AllPoints Realty, is located at 1236 MainStreet, Lock Works Square, Branford Center, can be reached by textor calling (203) 640.7774, or writing her at [email protected]). SMARTER, BOLDER, FASTER 9. Our OfficesUnder Regional PresidentBeverly A. Peterson 10. The Purpose of this Presentation Familiarize you with the selling process Provide you with details on my experience and the CENTURY 21 Brand Develop a customized marketing plan for your home Share current real estate information on your local area Determine an initial market position for your home Leave you with some resource information and sample forms Reinforce our commitment to your goals Answer any questions you may have 11. IN 2008 - 2011Under Beverly A. Peterson we were the #1CENTURY 21Office inConnecticut! 12. Under CEO &PresidentBeverly A.Petersonwe were awarded the Technology Company of the Year for Century 21! 13. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office toreceive the Centurion Award! We are on track to do it again! Market Share Century 21 AllPoints Realty 2009Page 14 14. Market Share 2010 15. Offices Under President & CEO Beverly A. PetersonSouthington, CT Office Meriden, CT Office Branford, CT Office117 North Main Street477 South Broad Street 1236 Main StreetSouthington, CT 06489Meriden, CT 06450Branford, CT 06405Phone: 203-481-7247Phone: 860-621-8378Phone:203- 634-1876Toll Free:1-800-525-7793Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075Fax: 860-276-8032Fax: 203-237-4142C21 AllPoints RealtyEnfield, CT Office The Real EstateCareer Development Center Development Center265 Hazard Avenue 143 North Main StreetEnfield, CT 06082Pre-License School 143 North Main StreetPhone: 860-378-1456Phone: 860.745.2121 Toll Free:1-800-525-7793Fax: 860-763-1445Phone: 860-378-1479Fax: 860-276-0369 Fax: 860-276-0369 16. BranfordWeve Moved! Ryan Peterson General Manager Century 21 AllPoints Realty CENTURY 21 AllPoints Realty 1236 Main Street Lockworks Square Branford, CT 06405 17. SouthingtonSouthington, CT Office117 North Main StreetSouthington, CT 06489Toll Beverly Peterson Broker / Owner 18. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Our PurposeFax: 203-237-4142To establish lifelong re

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