26
Copyright 2007, Alliance of Angels Introduction The Anatomy of the 10 Minute Pitch The Anatomy of the 10 Minute Pitch The Problem The Solution Sales Strategy Partners Competition Traction Advisory Board Management Revenue Model {00:30 seconds} {03:00 minutes} {08:00 minutes } {10:00 min.} Financials The Offer Market Size Customers

Alliance of Angel's Pitch Deck Template

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Introduction

The Anatomy of the 10 Minute PitchThe Anatomy of the 10 Minute Pitch

The Problem

The Solution

Sales Strategy

Partners

Competition

Traction

Advisory Board

Management

Revenue Model

{00:30 seconds}

{03:00 minutes}

{08:00 minutes }

{10:00 min.}

Financials

The Offer

Market Size

Customers

Page 2: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Act1:Act1:

The IntroductionThe Introduction

Page 3: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Alliance of Angels:Alliance of Angels:

10 Minute Pitch Clinic ~ April 10, 200710 Minute Pitch Clinic ~ April 10, 2007

Rebecca Lovell, Program ManagerRebecca Lovell, Program ManagerAlliance of AngelsAlliance of Angels

2006-07 Preston Gates & Ellis Fellow2006-07 Preston Gates & Ellis Fellow

Providing the Venue for Angel Investors and Startup Companies to MeetProviding the Venue for Angel Investors and Startup Companies to Meet

Introduction

Page 4: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

The ProblemThe Problem

• Define the problem and WHO has Define the problem and WHO has this painthis pain– GraphsGraphs– PicturesPictures– Describe a problem scenario /usage case Describe a problem scenario /usage case

The Problem

Page 5: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

The SolutionThe Solution

Overview of primary product or Overview of primary product or service that will solve the problemservice that will solve the problem

The Solution

• Use multiple slides if necessary Use multiple slides if necessary

• Do not exceed time limitsDo not exceed time limits • Product Photos, Screen shots Product Photos, Screen shots

• Logical Flow and Architecture diagramsLogical Flow and Architecture diagrams

• Short list of Feature/BenefitsShort list of Feature/Benefits

Be clear about the status of Be clear about the status of product developmentproduct development

Page 6: Alliance of Angel's Pitch Deck Template

6

75-100 Million Interviews (Per Yr)

$350 Billion Claims Related (Per Yr)

Process is “Off The GRID”

Paper Claims File

Weeks and Months

The problem: Recorded Claims

Page 7: Alliance of Angel's Pitch Deck Template

7

$15M Savings (Per Yr): Farmers Insurance

24 x 7 x 365 Availability

Giant, Untapped Data Asset

Minutes

Claims Rep

Claims Rep Interview

eesInterview

eesBridgeBridge .WMA.WMA

The solution: Digital Service

Page 8: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Traction SlideTraction Slide

• Founded in 2003Founded in 2003

• 3 full-time employees, 3 part-time3 full-time employees, 3 part-time

• Released v.1 fall of 2004Released v.1 fall of 2004

• 15 Beta Users, 10 Paying customers15 Beta Users, 10 Paying customers

• Signed up 3 channel partnersSigned up 3 channel partners

• Received ABC certificationReceived ABC certification

• 1 provisional Patent filed1 provisional Patent filed

• Press coverage, awardsPress coverage, awards

Traction

Page 9: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Questions about Questions about Act 1: the Act 1: the

Introduction?Introduction?

Page 10: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Act 2:Act 2:

The BusinessThe Business

Page 11: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Market SizeMarket Size

• Build the number from the ground upBuild the number from the ground up• Total Total AddressableAddressable Market Market • Use drivers relevant to your productUse drivers relevant to your product

• Show the different segments Show the different segments – Pie Graph works wellPie Graph works well– Explain how you prioritize the segmentsExplain how you prioritize the segments

• ““This is our initial market” (speak to why)This is our initial market” (speak to why)

• If you must use 3If you must use 3rdrd party figures, cite the party figures, cite the sourcesource

Market Size

Page 12: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Total Addressable Market: US home broadband usersTotal Addressable Market: US home broadband users

ages 12 to 34 who actively consume internet videoages 12 to 34 who actively consume internet video

7

2.7

4.4

22.4

8.5

14.1

14M2006

45M2011

29-34yrs18-28yrs 12-17yrs

Market Size ExampleMarket Size Example

Page 13: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

CustomersCustomers• Current CustomersCurrent Customers

– 83 startup companies like the following:83 startup companies like the following:

Customers

• Potential CustomersPotential Customers• Early stage technology companies raising between $250K to $2MEarly stage technology companies raising between $250K to $2M

– Your Company, Inc. Your Company, Inc. – His Company, Inc.His Company, Inc.– Her Company, Inc.Her Company, Inc.

Page 14: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Sales StrategySales StrategyHow do you sell your product? Direct and/or Channel SalesHow do you sell your product? Direct and/or Channel Sales

If DirectIf Direct, , • How many sales people?How many sales people?• How long does it take to close a deal?How long does it take to close a deal?• Who is the key decision maker? (Especially if that differs from Who is the key decision maker? (Especially if that differs from

the key user)the key user)

If Channel,If Channel,• Who are the partners?Who are the partners?• How many are required?How many are required?• How are the territories divided? (If relevant) How are the territories divided? (If relevant)

Sales Strategy

Page 15: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

PartnersPartners

• Revenue shareRevenue share

• Content Content providerprovider

• Distribution Distribution partner/brokerpartner/broker

Partners

Targeted PartnersTargeted Partners

Page 16: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Revenue ModelRevenue Model• Licensed SoftwareLicensed Software

• Hosted Solution, Monthly Fee + 2% of all transactions Hosted Solution, Monthly Fee + 2% of all transactions booked through our systembooked through our system

• We Sell Widgets; Direct and Through a ChannelWe Sell Widgets; Direct and Through a Channel

• Time and MaterialsTime and Materials

Revenue Model

Cost $650

Distributor $1750

Retailer $2000

Customer $2500

Gross Profit $1100

Avg Customer Buys 24 Widgets per year

20%

10%

Gross Margin >60%

Average Customer is worth$60,000 in annual Revenue

This is an example for demonstration purposes only

Page 17: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

CompetitionCompetition

• Indirect CompetitionIndirect Competition– Summarize the current alternatives (other Summarize the current alternatives (other

technologies or types of products)technologies or types of products)

• Direct Competitors Direct Competitors (logos are easier to read than text)(logos are easier to read than text)– List competing company 1 and an analysis List competing company 1 and an analysis – List competing company 2 and an analysis List competing company 2 and an analysis – List competing company 3 and an analysis List competing company 3 and an analysis

• Use a matrix if possibleUse a matrix if possible

Competition

Page 18: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

CompetitionCompetition

SynchronizationSynchronization

File Format AgnosticFile Format Agnostic

Distribution AgnosticDistribution Agnostic

OS/Player AgnosticOS/Player Agnostic

File Format AgnosticFile Format Agnostic

Distribution AgnosticDistribution Agnostic

OS/Player AgnosticOS/Player Agnostic

ABC B Co XYZ

Page 19: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Management TeamManagement Team• Name, PositionName, Position

– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Name, PositionName, Position – Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Name, Position Name, Position – Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Open positionsOpen positions– VP SalesVP Sales– Head of QAHead of QA

Management

Page 20: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Advisory BoardAdvisory Board

• Name, Area of ExpertiseName, Area of Expertise– Company, Position (VP or above), YearsCompany, Position (VP or above), Years

– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Name, Area of ExpertiseName, Area of Expertise – Company, Position (VP or above), YearsCompany, Position (VP or above), Years

– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Name, Area of ExpertiseName, Area of Expertise– Company, Position (VP or above), YearsCompany, Position (VP or above), Years

– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

• Name, Area of ExpertiseName, Area of Expertise– Company, Position (VP or above), YearsCompany, Position (VP or above), Years

– Prior Company, Position (VP or above), YearsPrior Company, Position (VP or above), Years

Advisory Board

Page 21: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Questions about Questions about Act 2: the Act 2: the Business?Business?

Page 22: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Act 3:Act 3:

The FutureThe Future

Page 23: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Five Year Projections (Millions, US)Five Year Projections (Millions, US)

$3M $10M

$40M

$80M

$120M

-$10

$10

$30

$50

$70

$90

$110

$130

$150

2007 2008 2009 2010 2011

Revenue

Income

Assumptions:

– In 2010, $__ per sale

– In 2010, __customers

– 2010 market share: __ %

– In 2010, __% from new sales; __% from recurring

– U.S. market only

– Does not include future product extensions

This is an example for demonstration purposes only

Financial ProjectionsFinancial Projections Financials

Page 24: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Funding RequirementsFunding RequirementsPrior Funding: Prior Funding:

- $ from founders, $ from outside investors, $ grants- $ from founders, $ from outside investors, $ grants

Current Round:Current Round:- Seeking $1 million ($500,000 raised)Seeking $1 million ($500,000 raised)- Pre-money valuation: $2 million Pre-money valuation: $2 million

Use of Funds:Use of Funds:- Finish v 2.0 PrototypeFinish v 2.0 Prototype- Launch in xxx marketLaunch in xxx market- File patentsFile patents

Future rounds:Future rounds: - Series B of $ million expected in early 2007- Series B of $ million expected in early 2007

Exit Strategy:Exit Strategy:- Acquisition (perhaps Microsoft, IBM, Nike, or Gatorade)Acquisition (perhaps Microsoft, IBM, Nike, or Gatorade)

The Offer

Page 25: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Why InvestWhy Invest

• Experienced Management TeamExperienced Management Team

• Generated $x in revenue in 2002Generated $x in revenue in 2002

• Strong IP positionStrong IP position

• Large and growing marketLarge and growing market

• Signed partnerships with key playersSigned partnerships with key players

Page 26: Alliance of Angel's Pitch Deck Template

Copyright 2007, Alliance of Angels

Questions about Questions about Act 3: the Future?Act 3: the Future?