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ALMANAC.A Social Diary.

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WHAT IS IT?A modern update of an old classic.

A social update of a private classic.

It is more than a diary– it brings all the virtual social bits from your online life and makes them tangible.

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A DIARY…USED TO BE:-Private.-Daily.-One Perspective.-Personal.-Conscious Effort.

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A DIARY…IS NOW:-Private (when needed).-Constant.-Many Perspectives.-Social.-Negligible Effort.

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WE LIKE TO REMEMBER-What we have been doing.-Who we have been doing it with.-When we have been doing it.-Where we have been.-Why we have been doing it.

Diaries capture this information if we input it.Our online lives do it as a matter of course.

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WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

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WHAT MAKES THIS A KILLER IDEA?

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(THE BEST BITS OF OLD DIARIES)

+(THE BEST BITS OF NEW DIARIES)

=(Something

Lovely)A Social Diary.

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(TANGIBILE; PERSONAL; MEMORABLE)

+(VIRTUAL; SOCIAL; MULTI-LAYERED)

=(Something Lovely)

A Social Diary.

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(SOMETHING SPECIAL TO ME)

+(REMEMBERING TIMES WITH FRIENDS)

=ALMANAC.

A Social Diary.

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WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

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WhatWho

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WhatWho

WhenWhereWhy

WhatWho

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WhatWho

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WhatWho

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+(INTUITION)

=(Something Lovely)

A Social Diary.

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+(INTUITION) + (lululululu) or (mmmmm)

=ALMANAC.

A Social Diary.

A Social Diary.

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

WhenWhereWhy

WhatWho

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WhatWho

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WhatWho

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WhatWho

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THREE OPTIONS:

OPTION ONE: ONLINE-ONLY.Information is intuitively sorted & filtered and is preserved online annually.

OPTION TWO: A LULU BOOK.Information is intuitively sorted & filtered and is printed as many times as you

like.

OPTION THREE: A PREMIUM MOLESKINE EDITION.Information is intuitively sorted & filtered and beautifully printed in a

Molieskine.

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THREE OPTIONS:

OPTION ONE: ONLINE-ONLY.Information is intuitively sorted & filtered and is preserved online annually.

OPTION TWO: A LULU BOOK.Information is intuitively sorted & filtered and is printed as many times as you

like via LULU.

OPTION THREE: A PREMIUM MOLESKINE EDITION.Information is intuitively sorted & filtered and beautifully printed in a

Molieskine.

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THREE OPTIONS:

OPTION ONE: ONLINE-ONLY.Information is intuitively sorted & filtered and is preserved online annually.

OPTION TWO: A LULU BOOK.Information is intuitively sorted & filtered and is printed as many times as you

like via LULU.

OPTION THREE: A PREMIUM MOLESKINE EDITION.Information is intuitively sorted & filtered and beautifully printed in a

Moleskine.

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I DID SAY FOUR OPTIONS DIDN’T I?

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THE FOURTH OPTION:

FOR PR/ LAUNCH/ LIMITED EDITIONS.Information is intuitively sorted & filtered with a guest artist adding some

unique touches.

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SO...

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HOW IS MONEY MADE?-Advertising in-publication;

-Keywords ensure relevancy.-Contra-deals with Lulu/ Moleskine;-Only overheads are website/ software;-Sell printed versions for profit.

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IS IT WORTH PURSUING?-Has it been done before?-Are all the APIs available?-How intuitive is it?-How do we design intuition?-Is it done once, annually?-Is it done weekly?-Is it done automatically?

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ONE THING IS FOR SURE-With 75 million Twitter users;-With more than 400 million Facebook users;-With 1 million Foursquare downloads;-With 72% of people online using Social Networks;-With more people than ever sharing things socially;

-There is a target market.

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NEXT STEPS-Bin it quickly if I’ve missed something.-Figure out who it’s for.-What team works on it?-Who leads it?-Timescales.