Get Clean With Amazon and Sleep at Night

Suspension PreventionBY CYNTHIA STINE

Amazon Seller Advocate

Online Sales Step by Step LLC

An Exclusive Webinar with

This is not a fun topic, but neither is losing $55K a day…Seven things you need to know about Suspensions:

1. Most of you need to change where you source inventory

2. Many of you need to change how you treat your customers

3. Amazon doesn’t care how long you’ve been selling, your volume or what a great seller you are.

4. All sellers are at risk for suspension if they don’t pay attention

5. It is not going to get better

6. PL sellers are not exempt, wholesale sellers are not exempt

7. There are actions you can take to protect yourself

“Quality in a service or product is not what you put

into it. It is what the customer gets out of it.”

Peter Drucker

Rise of the Robots…Product Quality algorithm tightened Spring 2015…and since then

• No warning

• No humans involved

• No metrics

• Not your fault, but you are responsible

• No help or instructions

Rise of the Robots….What exactly is Product Quality? It is not what you think…

• Used sold as new

• Not as described

• Not as advertised

• Defective

• Damaged

• Counterfeit/fake

• Inauthentic

Reinstatement Tip: Be ResponsiblePop Quiz: Which one of these sellers was NOT reinstated? Stolen goodsCounterfeitInauthenticODR of nearly 90%Linked accounts

Reinstatement Tip: Be ResponsiblePop Quiz: Which one of these sellers was NOT reinstated? Stolen goodsCounterfeitInauthenticODR of nearly 90%Linked accounts

Case Study: Inauthentic InventoryInauthentic, counterfeit, fake, used sold as new…

Special Note for Online Arbitrage Folks…Just a few of the online retailers that Amazon is refusing receipts:• Sears.com• Macys.com• Drugstore.com• Sports Authority.com• REI.com• ACE Hardware.com• Bass Pro Shop.com• Amazon.com (other third-party

sellers)• eBay (not for NEW)• Liquidation.com

Suspension Prevention Tip:Your Hidden MetricsImperfect Orders Report – Your Roadmap to Product Quality Issues

Suspension Prevention Tip:Your Hidden MetricsEvery week download and review these reports:

Imperfect Orders

Returns (both MF and FBA if you sell both)

Negative Feedback (include removed as well)

A-Z Claims

Look for product quality claims and fix them.

Case Study: Manipulating the PlatformUse a Product Review Service to support your Private Label or exclusive product?

Case Study: Poor Product ReviewsREVIEW ISSUE

Carcinia Cambogia Has Helped Me Keep Fro... reviewed within 1 day of purchaseI Really Do Notice This Works To Help Co... reviewed within 1 day of purchaseWhenever I Find Garcinia Cambogia At A D... reviewed within 1 day of purchaseThis Product Was Provided At A Discounte... reviewed within 1 day of purchaseThis Is GREAT WAY To Keep The Good Healt... reviewed within 1 day of purchaseI Love This Pure Garcinia Cambogia Extra... reviewed within 1 day of purchase500 Mg Is 1/3 Less Than The Amount Used... reviewed within 1 day of purchaseRecommending this to my yoga buddies. did not state received at discount

Slow for my weight loss but good for increasing… did not state received at discountI wanted to lose just 8 lbs so I bought this. did not state received at discount

This is a great appetite suppressant. I used to eat five big meals a day but… did not state received at discount

I lost tons of weight with this Forskolin supplement. did not state received at discount

Case Study: Copyright Infringement•Good – Confess, repent, move on• Bad – Fight!•Ugly – Dirty seller trick…• You may need a lawyer

What is an Amazon Seller Advocate?• Reinstatement Specialists

• 25+ Year Business Consultant Specializing in Crisis and Turnaround

• Author of Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account (Oct. 2015)

• Author of Make Thousands on Amazon in 10 Hours a Week! How I Turned $200 into $40,000+ Gross Sales My First Year in Online Sales

• Blogger: OnlineSalesStepbyStep.com

Online Sales Step by Step LLC:

• Online Sellers Since 2010

• On the Seller’s Side Against an Impersonal Seller Performance Team

• 5 Consultants, 3 Project Managers, 15 Analysts

• FIGHTERS!

Get Clean Stay CleanWant an early warning system against suspension? Sign up for our weekly Get Clean Stay Clean services!:

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Get my book:

SuspensionPrevention.com