Analytical online marketing for more lead and sales performance

13.04.2023 Copyright David Chang all rights reserved 1

Analytical Online Marketing for more Lead and Sales performance21. September 2013 in Munich - David Chang Web and Business Development Consultant


Customer’s increasingly Complex Path of Purchase


The Age of the customer through a Complex world


Why invest in Online Marketing?

• Mobile and Web 3.0 has changed the thoughts for sales and marketing.

• Customer journey got complex but measureable.

• Do you have an Iphone or tablet PC?


Process Cycle of Online Marketing Leads Acquisition and Management

1. Specify SalesTarget Groups; Set up full strategy

2. On Group Targeting-> Adapt sales goals, activities, intstruments and budget

3. Traffic Generation through online channels (Search Engines, Banners, etc.)

4. Customer behaviour insights and measurement to evaluate all channel acitivities

5. Adjust Campaign-> Conversion Rate optimization -> budget allocation

On Customer adaption cycle

Targeting

Adap

tion

Analytics

Call to action – Lead G

eneration


1. Set up a strategy and calculate your profitability and ROI

Is an online marketing campaign effective for my business? Answer 4 questions to get the answer!

Before After1. “Number of visitors on your website" 10.000 40.000

Your Conversion RATE (CVR I) 1,20% 1,87%

2. "Inquiries via a contact formor other CV elements (leads) " 120 748

Your Conversion RATE (CVR II) 4,17% 4,17%

3. "Transactions resulting,from the inquiries made " 5 31

4. average volume per transaction? 9.000 € 9.000 €

"Business volume of transactionsin euro " 45.000 € 279.000 €


2. How to reach your customer?Basic Instruments in Online Marketing

Some Online Marketing instruments:

• E-Mail Marketing• Affiliate (built up a partner network)• Internetbanner (Ads)• Paid Google Ads (SEA)• Organic google optimization (SEO)• Retargeting (Ads)• Google Analytics or other Tools (Exel etc.)

Target and focus on relevant groups for your sales, clearly definable and Responsive.


3. Turn more Leads into business with your multi channel online campaign

“First: Increase website traffic to generate more business leads, while running analytics and optimize in real time. That drives your campaign`s cost efficiency high!”

-> Customer acquisition in new untapped international market segments-> Expand Marketing outreach to gain more attention on the web – Attention is the key to success-> The Cost per Lead (CPL) via the internet is very low compared to “analog” lead channels (newspaper, TV ads, Radio)


4. Insights und Analytics for better understanding of your business

“Collect and accurately document any information on the entire lead process. Collecting is easy, try to really understand your data!”

-> There are a variety of analysis tools to measure website traffic or visitors flows with standardized reports. -> Difficulty and opportunity: To recognize information and patterns from these data, bottom up-> Customized analytic tools from scratch are the key for success to be one step ahead your competition.


5. Readjust the campaign in the customer adaption process

“Be one step ahead through Business Intelligence in Marketing activities. You can react fast your time to customer shortens!”

-> Learn from customer journey data-> Provides the necessary transparency in order to optimize on the basis of the insights gained further weaknesses.-> This saves costs and sets the budget for future SEM campaigns more efficient!


Key Conclusions

“Business intelligence in complex marketing activities? Big Data and computer technology made it possible.”

-> Learn from big data to adapt to the customer`s behavior!-> Reduce cost through efficiency in that adaption process in your online marketing activity-> Read pattern from Data to learn and understand more about your business


Just a little more about me

What I offer:- Setting up a full marketing strategy for your business Lead generation over the

internet with focus to drive business sales up- Analyse your lead generation process and optimize it through multi channels- Optimize Costs of your running campaigns and allocate budget more efficient- Create automated customized reports to give you the best overview on what is

going on in your sales activity- Expert on setting up SEO, SEA and other SEM activitiesPartners and Network• I have contact to world wide partners and agencies who can provide best services

and references in implementing and running Online Marketing Campaigns• Direct Contacts to Google in Moutnain View to get latest news on Adwords and

other google productsPlease visit my LinkedIn Page for further information:http://de.linkedin.com/pub/david-patrick-chang/53/a25/5b2

http://de.linkedin.com/pub/david-patrick-chang/53/a25/5b2


Only 3 first steps working with me – and that is free!

1. Provide more information about your customer canvassing process and sales targets2. Grant me access to your google analytics account to precalculate costs and impact of a online marketing campaign boosting your canvasing process3. After that I will prepare a full cost and potential analysis for a possible online marketing strategy that will optimize your lead performance

-> Lets go and boost your sales performance within a few weeks


21. September 2013; David Chang Web and Business Development ConsultantMail: [email protected]; Phone: +49 152-34110310

Thank you! My References

mailto:[email protected]

mailto:[email protected]