Affiliate Summit East 2010

Android Affiliate Mobile Marketing

Michael Martin PMPOwner, Mobile Martin

Topics• Mobile’s Importance to Affiliates

• Android’s Importance to Mobile & Search

• Mobile Search Importance to Affiliates

• Mobile SEO

• Mobile User Behavior

• Mobile Advertising Options

• Other Affiliate Opportunities in Mobile

Why Mobile is Important to Affiliates• 1st personal mass media of the 6 before it(print, recordings, cinema, radio, TV, Internet)

• Permanently carried & always on

• Built-in payment mechanism

• Provides real one-to-one marketing

• Most accurate audience measurement

• Allows augmented reality to be used in media

• Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley

Why is Android Important to Mobile & Affiliates?

• Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson

• Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web

• Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market

Why Does Google care about the Mobile Web & Search?

Why Should Affiliates Care About Mobile Search?

How Does an Affiliate Get Ahead in Mobile Search?

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What is a Mobile User Internet Behavior?According to Opera the bulk of mobile web usage is between 8pm & Midnight

What is Mobile User Purchasing Behavior?

• Mobile users are more about finding than searching

• Mobile users purchase based on location & impulse

• Smartphone use is led by Males 24-35 making over $100K

• Same demographic leads in mobile shopping & coupon use

Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers

How Does an Affiliate Monetize Mobile Efforts?

Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google

Other Mobile Affiliate Opportunities

• Apps• App Directories• Augmented Reality Advertising & use for Real Estate• Click to Call – Pay per Call• Location Based Ads• Mobile Payment Services• Mobile Casino Games• Mobile Video• Mobile Web Directories• Near Field Communication (NFC) Services• Online to Offline Affiliate Marketing with Mobile Coupons

Thank You

Michael Martin PMP

Twitter: GoogleAndBlog

Mobile Marketing Site: http://www.MobileMartin.com/

Poll: Q&A for Android Affiliate Mobile Mark...