ANDROID TV MARKET BY: PAUL YOUNG, CPA, CGA

PAUL YOUNG, CPA, CGA

• 26+ years in Corporate Finance

• Financial Planning and Analysis

• Market Segment Analysis

• Technological Solutions

• Advance IT Solutions/Automation/Multi-media

AGENDA

• What are android Box?

• Smart TV Market

• Smart Devices Market

• Issues facing android tv boxes

WHAT IS ANDROID BOX

• Source - http://www.makeuseof.com/tag/android-tv-boxes-what-are-they-and-what-can-they-do/

There’s no hard definition of what an Android device must do to be considered a “TV box.” The term is not official, and is used for a simple reason; the devices are in the shape of a small box. Most are no more than 5 inches wide and two inches tall, and some are much smaller than that.Since the category is not standardized, the hardware inside could be anything Android-compatible, but most products use relatively old dual-core ARM processors based off the Cortex A9 core, which was cutting-edge a few years ago. Some even use A5 cores, which are positively ancient.

MAJOR MARKET PLAYERS – SMART TV MARKET

Top Five Players

• Sony has the best smart TV platform for 2016. The mere mention of the word Android in relation to a TV will automatically alienate half of all smartphone owners, but Sony is not alone in hoping that the other half will want to go Google in the living room.

• Panasonic: Firefox OS Firefox is the best-looking and most easily customisable smart TV platform around. A complete refresh of Panasonic's smart TV interface for 2016, the new interface is actually called my Home Screen 2.0, though it bears no resemblance to version 1.0 from 2014

• Samsung: Smart Hub and Tizen OS - It may still be called Smart Hub, but Samsung's smart TV platform for 2016 is completely new. It's based around the Korean manufacturer's Tizen OS now being rolled-put on all of its gadgets. That may be so, but the layout of smart TV services bear more than a small than a passing resemblance to LG's webOS interface.

• LG: WebOS - With the arrival of webOS in 2014 , LG's smart TV offering was completely refreshed. All LG smart TVs from 2014 and 2015 got webOS 2.0, and it's now being furnished with webOS 3.0 via a firmware update. Much like Samsung's Smart Hub, WebOS 3.0 is built around a taskbar that pops-up from the bottom of the screen.

• CL, Sharp, Hisense, Haier: Roku TV

• But Samsung, LG, Sony and Panasonic are established players in the TV space. There's a new kid on the block that wants to shake up the industry: Roku TV.

• TCL TVs, Roku TV has quickly grown into the go-to pick for many of the low-cost TV manufacturers. In 2016, you can find Roku TV on some Haier, Hisense, Insignia, Sharp and TCL TV models with more partnerships in the works for next year.

• Source: - http://www.techradar.com/news/television/6-best-smart-tv-platforms-in-the-world-today-1120795/3

ANDROID MARKET SIZE

• Source - https://9to5google.com/2016/03/08/chromecast-digital-media-streaming-marketshare/

ISSUES FACING ANDROID TV BOX MARKET• Clunky navigation (slow browsing)

• Dependent on Kodi technology

• Runs on Apps (some android box have apps that can access bootleg content - http://www.cbc.ca/news/business/free-tv-android-box-cable-companies-challenge-1.3660656

• Small players lack the distribution capacity to grow their business.

• Boxes become outdating quickly due to changes happening with applications

• Dependent on a strong internet connection (high speed)

• Other devices coming to market that do multiple things, i.e. blu Ray, PS4, xBox, etc)

• Next generation TV will have smart cards built into their environment

• False promises including cut the cord with TV

• More and More networks are creating sites to host content, i.e. Netflix, Crackle, etc.

• Pricing – Market is very saturated with many players. Prices are between $60 to $150 for a box