Mission OBJECTIVES

Mission

A mission statement defines what an organization is why it existsits reason for being.

your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operates

mission are powerful statements that help drive an organization forward.

In simplest terms, the mission is why you exist.

The mission statement reflects…… range

nature of the products.

pricing, quality, service.

position, growth.

use of technology, your relationships.employees, suppliers, competitors ,

community.

According to Fred R.david

Mission statement is more than a sttement of purpose…it is

declaration of attitude and out look.

declaration of social policy and responsibility.

declaration of customer orientation.

According to Bart (1997), the mission statement consists of 3 essential components:

1) Key market – who is your target client/customer?

2) Contribution – what product or service do you provide to that client?

3) Distinction – what makes your product or service unique, so that the client would choose you?

Characteristics of a mission statement

Not lengthy Inspiring Relevent Unique Dynamic Basis for guidance Customer orientation Values,beliefs,philosophy

McDonalds - "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."

objectives

Objectives help project teams focus Objectives get people "on the same page" Objectives help define "what done

lookslike" Objectives allow us to evaluate project outcomes

Characteristics of objectives

Role of objectives

objectives should be SMART Specific - Be precise about what you are

going to achieve. Measurable - Quantify your objectives. Achievable - Are you attempting too

much? Realistic - Do you have the resources to

make the objective happen (men, money, machines, materials, minutes)?

Timed - State when you will achieve the objective

Mc donalds objectives

to serve good food in a friendly and fun environment · to be a socially responsible company

to provide good returns to its shareholders

to provide its customers with food of a high standard, quick service and value for money

I hope u njod